What is Sonic Branding and Why Should I Care
Audio branding is not just about the music in advertising and the sounds at the end of it. Rather, it is about thoughtful and inspired design.
3 out of 4 People Have Negative Reactions to Retail Payments. Sonic Logos Can Help.
As humans, we typically remember two things after an experience: the most intense moment and the most recent part of the experience. Knowing that, how can retail brands make the final impression better?
6 Ways to Activate a Voice Experience
From smartphones, to smart speakers and hearables, voice devices are becoming more and more common in our world. So, what does that mean for your brand?
What does a productive workplace sound like ?
What does a productive, less stressful and more enjoyable workplace sound like? Music might be the answer.
You’ve Got Me Feeling Emotions
Why does music and sound garner the deepest emotional response from consumers?
Opinion: The Power of Audio Strategy for Retail Brands
Florent Adam, Sixième Son’s Managing Director in Singapore, looks at how to design an audio strategy for retail brands, with a focus on developing an in-store music strategy
Silver for Etisalat at the Transform Awards MEA
Etisalat and Sixième Son took the Silver for “Best use of Audio Branding” at the Transform Awards MEA.
6 Ways to Optimize Your Brand for TikTok
TikTok has turned on the sound in social media. how can brands use TikTok to their advantage? Here are some things to consider when determining how your brand will show up on the app
Using Sound to Show You Care
In these days of depression, stress and loneliness, you don’t have to look very far to realize that your customers are in need of TLC. Your brand’s music brings the opportunity to add little touches of care to the customer and employee experience.
Three Key Lessons Every Marketer Can Learn from Automotive Branding
Several brands in the automotive industry have rethought their brand marketing to account for the entire customer experience. Lessons from their rebranding efforts can help marketers refine their efforts.
Please, Stop Saying Sonic Logos Should Sing Product Names
Would the Nike swoosh or the Target red target be better logos if they included the words “Nike” and “Target”? Colleen Fahey debates whether or not sonic logos that verbalize a brand name are better than those that don’t.
U.S. MD Colleen Fahey Featured in Marketing Brew Article on Sound in the Workplace
Written by Alyssa Meyers for Marketing Brew, this solid article delivers the insight of Sonic Branding professionals on office music.
Sonic Designers, Get Ready for the Metaverse
“But when your brand environment is a screen itself, what happens to your sonic cues?” The Metaverse is a complex space, so where does sonic fit into it?