From the Desk of Michael Boumendil: Creating a Sonic Identity? Make it Interesting, Not Perfect
In sonic branding we often hear brands say, “I need the perfect melody.” But that’s not the best mindset to have.
6 Topics On Marketers’ Minds Today
Many of the consumer behaviors that today’s marketers grapple with are vastly different from just a few years ago.
Does your brand need a Chief Music Officer?
Should brands invest more in their music strategy? Yes, definitely! Should all companies recruit a Chief Music Officer? Not necessarily.
6 Success Drivers for a Sonic Identity
A sonic branding eco-system allows a brand to stake out a more emotional space in the listener’s brain. But what makes a Sonic Identity successful?
Sixième Son welcomes new Business Director Europe
After opening a new office in Singapore, Sixième Son continues its international expansion by welcoming Sietze Rademaker, as Business Director Europe.
Aircall is Building a B2B brand through Sonic Identity
Aircall, the phone solution for SMBs, launches its bold sonic strategy with Sixième Son
What’s musical intelligence? And how you can develop your own
The Sixième Son creative team gets to apply a variety of musical muscle-builders during their day-to-day work. If you’re hoping to improve on your own musical intelligence, you may get some new ideas here.
WIRED Magazine: The Unique Sound of Watch Duty, California’s Popular Wildfire Tracker
Watch Duty’s distinct sound was created by Sixième Son and its sensitive design works to alert people without alarming them.
The Real ‘I’m Lovin’ It’ Story
The McDonald’s “I’m Lovin’ It” jingle – or as we call it, sonic logo, which was first introduced in 2003 and has become one of the most recognizable melodies in the world.
Colleen Fahey in Harvard Business Review: What Does Your Brand Sound Like?
Audio branding entails the creation of an entire audio language for the brand based on its essence, values, promise, and personality.
Ready or not, TikTok users are coming for your sounds
TikTok users will not wait for your brand to have TikTok-curated sounds to create content. They will be on the lookout for your sounds, whether you are ready or not.
Emotional Decency in Marketing
Brands need to ask themselves, “What is my legitimate emotional territory?,” “What, in today’s world, represents brand decency?”
Best Practice Takeaways for Audio Ad Creative
With the notable rise in the use of auditory media, it’s helpful to remember that radio advertising has its own rules.
6 Times You’ll Hear Sonic Branding in a Day
From the moment you start your day, until your head hits the pillow, sounds are everywhere. And most of us don’t even realize that these sounds are often sonic branding.
What is Sonic Branding and Why Should I Care?
Audio branding is not just about the music in advertising and the sounds at the end of it. Rather, it is about thoughtful and inspired design.
3 out of 4 People Have Negative Reactions to Retail Payments. Sonic Logos Can Help.
As humans, we typically remember two things after an experience: the most intense moment and the most recent part of the experience. Knowing that, how can retail brands make the final impression better?
6 Ways to Activate a Voice Experience
From smartphones, to smart speakers and hearables, voice devices are becoming more and more common in our world. So, what does that mean for your brand?
What does a productive workplace sound like ?
What does a productive, less stressful and more enjoyable workplace sound like? Music might be the answer.
You’ve Got Me Feeling Emotions
Why does music and sound garner the deepest emotional response from consumers?
Opinion: The Power of Audio Strategy for Retail Brands
Florent Adam, Sixième Son’s Managing Director in Singapore, looks at how to design an audio strategy for retail brands, with a focus on developing an in-store music strategy
Silver for Etisalat at the Transform Awards MEA
Etisalat and Sixième Son took the Silver for “Best use of Audio Branding” at the Transform Awards MEA.
6 Ways to Optimize Your Brand for TikTok
TikTok has turned on the sound in social media. how can brands use TikTok to their advantage? Here are some things to consider when determining how your brand will show up on the app
Using Sound to Show You Care
In these days of depression, stress and loneliness, you don’t have to look very far to realize that your customers are in need of TLC. Your brand’s music brings the opportunity to add little touches of care to the customer and employee experience.
Three Key Lessons Every Marketer Can Learn from Automotive Branding
Several brands in the automotive industry have rethought their brand marketing to account for the entire customer experience. Lessons from their rebranding efforts can help marketers refine their efforts.
Please, Stop Saying Sonic Logos Should Sing Product Names
Would the Nike swoosh or the Target red target be better logos if they included the words “Nike” and “Target”? Colleen Fahey debates whether or not sonic logos that verbalize a brand name are better than those that don’t.
U.S. MD Colleen Fahey Featured in Marketing Brew Article on Sound in the Workplace
Written by Alyssa Meyers for Marketing Brew, this solid article delivers the insight of Sonic Branding professionals on office music.
Sonic Designers, Get Ready for the Metaverse
“But when your brand environment is a screen itself, what happens to your sonic cues?” The Metaverse is a complex space, so where does sonic fit into it?