HEAR THE SOUND OF YOUR BRAND GROWING
At Sixième Son, we design sonic branding systems that are well thought-out, strategically implemented and validated by research. We ensure the ideal brand experience throughout the customer journey.
Beyond sonic logos, we also consider the details that many overlook including vocal identity, alerts and signals that reflect your brand’s values.
A powerful audio identity and a lasting musical strategy is grounded deep in the knowledge of the brand and its competitive position. Our team of experts dives into the brand heritage, environment and especially into their competitors’ soundscapes to determine the white space in the marketplace that will allow the brand to stand out.
CREATIVITY AND PERFORMANCE
We believe in the power of sound and music to guide emotions, change behavior and transform brand relationships. We know you need exceptional expertise to make the most of your brand in an increasingly complex and competitive world. Since 1995, we’ve designed over 450 sonic branding systems across the world for ambitious B2B, B2C and retail brands.
EXPONENTIAL BRAND SUCCESS
Sixième Son creates high-performing sonic and musical solutions. We develop tailor-made audio identities designed to build long-lasting brand strength. As consultants and creators, we provide skillful end-to-end support from initial strategic guidance, to launching and seeding your sound in the marketplace.
A team of 40 supports brands worldwide
Co-Founder & President
Managing Director France
Managing Director France
Music transcends boundaries as a universally understood language. At a time where brands are globally recognised, music transmits those emotions.
Music is a universally understood language
As a musician, Laurent spent several years on tour with different bands. He graduated from EHESS, after sending several months in South Africa, he chose to infuse his artistic ways with his corporate mindset.
He joins Sixieme Son in 2008 as a Project Manager, then gets promoted to a Strategy Director as a brand consultant for sonic branding. In 2016 the agency experienced an exponential growth in France and internationally, when he is then promoted to Managing Director. To tackle sonic identities, vocals, HMI, sonic production, environmental sound design projects.
Marseille is the core of his inspiration
I was born and raised here; I spent 24 years of my life in this city. I learned a lot of what I know here. Many aspects of the city inspired me like the cultural diversity, life of the city, and overall the social and musical fusion. For example, I discovered Cape Verde music. From the little Goudes harbour to the Julien, my upbringing here formed the cheerful person I am today and that’s mainly what I remember.
Teamwork makes the dream work
Laurent is a soccer fan, not just a fan of any team, Marseille's team of course. He brings the soccer teamwork mentality from the field to the workplace.
For all Marseillais, soccer represents collective teamwork. I think there is a common theme in soccer … The thought of winning together but also loosing together, speaks to me and corresponds to the day to day reality of Sixieme Son.
Managing Director, APAC
Senior Designer & Chief Orchestrator
Account Manager, APAC
Sophie de Busni
Financial and administrative manager
Head of Strategy Managing Director Canada
Valentin Fleur Head of Strategy Managing Director Canada Sonic branding evangelizer & speaker with a 12-year-experience in building engaging branded experiences and driving fully integrated global marketing strategies and campaigns.
Head of Development
Head of Development
After 12 years in the passion filled and fast growing media industry (radio, tv and digital advertising) where I quickly understood the power of sound as a unique strength to create a special link and relationship between a brand and its audience, I decided to join the world's leading audio branding agency: SIXIEME SON.
My aim is to help brands create differentiation, attention and brand preference thanks to our unique expertise.
Key Account Director
Head of Music Iberoamérica
Business Director Europe
Chief Client Officer, US
Managing Director UK
Managing Director Spain
Managing Director Spain
Experienced Co-Founder with a demonstrated history of working in the music industry. Strong media and communication professional. I am a responsible, commited and sociable person. I have qualities to work on my own as well as in a group, and I treasure the exchange of information and ideas. I have professional and academic experience in the fields of Marketing, Music Promotion, International Affairs and Development.
I had worked assisting European cities and regional governments in their efforts to include social criteria in their procurement practices. I've been the Press Manager for the Spanish Tours of International musicians and bands such as Bruce Springsteen, Backstreet Boys, Frank Black, Hole and R.E.M. and I was the Events Manager (Concerts, Theatre and Festivals) at Atrapalo.com during its first 4 years of existence.
My full attention is now on Audio Branding: Audio tones have a scientifically proven effect on human emotions, and the messages they convey can rise above language and even cultural barriers. From a branding perspective, thanks to the emergence of smart speakers, IoT, the rising popularity of branded podcasts and more, a company's tone of voice has more literal applications then ever. Soon, brands that don't have an audio presence may not have a presence at all. As brands increasingly need to connect with people where their ears are, audio branding of brands should complement their overarching brand strategy.
That's why I sought out Sixième Son and have opened Sixième Son Spain. I'm also currently teaching audio branding at Barcelona School of Management of Pompeu Fabra University, at UB School of Economics, Elisava School of Design and at IMB International Music Business School.
Clients past and present include international brands such as Enel, Endesa, Vueling, Barcelona School of Management and Naturgy.
Eva van Woerkom
International Client Director
AGENCY AND STUDIOS
As a branding agency, Sixième Son has developed a methodology that allows us to provide our clients with a sonic vocabulary that fits their brand’s personality, and conveys a distinctive identity and image.
Together with AXA, Fnac and OGC NICE, we won GOLD, SILVER and BRONZE at the Strategy Design Awards in the #sonicidentity category.
3 brands that have shown boldness.
3 brands that use music as a mean to engage and perform.
3 brands that have entrusted us and with whom we take great pleasure in working with.
We are both moved and proud that this has led us to win all three steps on the podium.
Sixième Son celebrates its 25th Anniversary
This upcoming year is an exceptional one. Throughout the year, we will share the inside scoop of key moments of our journey. We will reveal certain antidotes from our biggest creations. With of course, some celebratory events to follow.
400 UNIQUE SONIC IDENTITIES – A NEW MILESTONE ACHIEVED
A US insurance giant USAA, pushed Sixième Son over the 400 mark. Our clients are located in more than 70 countries, covering a range of sectors and industries, representing a daily reach of over 2 billion people. Sixième Son’s versatility is demonstrated by the wide variety of brands we support.
SIXIÈME SON EXPANDS TO AUSTRALIA
After opening offices in France, Spain, USA and Canada, it was time to take on a new continent. Split between Sydney and Melbourne, the Australian Sixième Son office is managed by Adam Williams.
SWEPT THE DESIGN STRATEGY AWARDS
In a first for this award contest in sonic identity, a single agency took the Gold, Silver and Bronze: Sixième Son.
Creation of Carrefour, Wiko and Huggies sonic identities.
OPENING OF THE NEW YORK OFFICE
Following the US launch in Chicago 2012, Sixième Son expanded its US presence by opening its North American Headquarters in the heart of Manhattan.
Opening of the Toronto office, the 6th location for Sixième Son.
Creation of the Renault sonic identity.
Took grand prize in Design Strategy Awards for the Roland-Garros sonic identity.
Grand Prize of Strategy Design for the FDJ- National French Lottery sonic identity.
Creation of the Samsung international sonic identity.
Creation of the SNCF sonic identity, the French National Railway.
Sixième Son, the first sonic branding agency that strategically utilises music and sound to help reinforce brand recognition and enhance the consumer experience.