HEAR THE SOUND OF YOUR BRAND GROWING

At Sixième Son, we design sonic branding systems that are well thought-out, strategically implemented and validated by research.  We ensure the ideal brand experience throughout the customer journey. 

Beyond sonic logos, we also consider the details that many overlook including vocal identity, alerts and signals that reflect your brand’s values.

A powerful audio identity and a lasting musical strategy is grounded deep in the knowledge of the brand and its competitive position. Our team of experts dives into the brand heritage, environment and especially into their competitors’ soundscapes to determine the white space in the marketplace that will allow the brand to stand out.

OUR PHILOSOPHY:
CREATIVITY AND PERFORMANCE


We believe in the power of sound and music to guide emotions, change behavior and transform brand relationships. We know you need exceptional expertise to make the most of your brand in an increasingly complex and competitive world. Since 1995, we’ve designed over 450 sonic branding systems across the world for ambitious B2B, B2C and retail brands.

OUR GOAL:
EXPONENTIAL BRAND SUCCESS


Sixième Son creates high-performing sonic and musical solutions. We develop tailor-made audio identities designed to build long-lasting brand strength. As consultants and creators, we provide skillful end-to-end support from initial strategic guidance, to launching and seeding your sound in the marketplace.

Our team

A team of 40 supports brands worldwide

Michael Boumendil

Co-Founder & President

Colleen Fahey

Managing Director

Laurent Cochini

Laurent Cochini

Managing Director France

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Laurent Cochini

Laurent Cochini Managing Director France Music transcends boundaries as a universally understood language. At a time where brands are globally recognised, music transmits those emotions.

Music is a universally understood language

As a musician, Laurent spent several years on tour with different bands. He graduated from EHESS, after sending several months in South Africa, he chose to infuse his artistic ways with his corporate mindset.

He joins Sixieme Son in 2008 as a Project Manager, then gets promoted to a Strategy Director as a brand consultant for sonic branding. In 2016 the agency experienced an exponential growth in France and internationally, when he is then promoted to Managing Director. To tackle sonic identities, vocals, HMI, sonic production, environmental sound design projects.

Marseille is the core of his inspiration

I was born and raised here; I spent 24 years of my life in this city. I learned a lot of what I know here. Many aspects of the city inspired me like the cultural diversity, life of the city, and overall the social and musical fusion. For example, I discovered Cape Verde music. From the little Goudes harbour to the Julien, my upbringing here formed the cheerful person I am today and that’s mainly what I remember.

Teamwork makes the dream work

Laurent is a soccer fan, not just a fan of any team, Marseille's team of course. He brings the soccer teamwork mentality from the field to the workplace.

For all Marseillais, soccer represents collective teamwork. I think there is a common theme in soccer … The thought of winning together but also loosing together, speaks to me and corresponds to the day to day reality of Sixieme Son.

Florent Adam

Florent Adam

Managing Director, APAC

Jon Brennan

Jon Brennan

Account Executive

Eric Caissy

Eric Caissy

Senior Designer & Chief Orchestrator

Yvonne Cheong

Yvonne Cheong

Account Manager, APAC

Emile Chevrin

Emile Chevrin

Creative

Marion Combes

Marion Combes

Music Planner

Julien Courjaud

Julien Courjaud

Project Manager

Sophie de Busni

Sophie de Busni

Communication Manager

David Delazyn

David Delazyn

Creative

Ursula Dozias

Ursula Dozias

Financial and administrative manager

Valentin Fleur

Valentin Fleur

Head of Strategy Managing Director Canada

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Valentin Fleur

Valentin Fleur Head of Strategy Managing Director Canada Sonic branding evangelizer & speaker with a 12-year-experience in building engaging branded experiences and driving fully integrated global marketing strategies and campaigns.

Marie Fortunel

Marie Fortunel

Accounting Manager

François Gioux

François Gioux

Head of Development

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François Gioux

François Gioux Head of Development After 12 years in the passion filled and fast growing media industry (radio, tv and digital advertising) where I quickly understood the power of sound as a unique strength to create a special link and relationship between a brand and its audience, I decided to join the world's leading audio branding agency: SIXIEME SON.
My aim is to help brands create differentiation, attention and brand preference thanks to our unique expertise.

Delphine Guérin

Delphine Guérin

Key Account Director

Emma Hameau

Emma Hameau

Client Director

Alice Lépine

Alice Lépine

Designer

Alexis Mangou

Alexis Mangou

Designer

Pierre Moreau

Pierre Moreau

Designer

Romain Morlat

Romain Morlat

Studio Manager

Jaime Nieto

Jaime Nieto

Head of Music Iberoamérica

Sietze Rademaker

Sietze Rademaker

Business Director Europe

Daina Todorovic

Daina Todorovic

Chief Client Officer, US

Vincent Turbé

Vincent Turbé

Artistic Director

Anthony Vanger

Anthony Vanger

Managing Director UK

Louis Vincent

Louis Vincent

Project Manager

Ramon Vives

Ramon Vives

Managing Director Spain

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Ramon Vives

Ramon Vives Managing Director Spain Experienced Co-Founder with a demonstrated history of working in the music industry. Strong media and communication professional. I am a responsible, commited and sociable person. I have qualities to work on my own as well as in a group, and I treasure the exchange of information and ideas. I have professional and academic experience in the fields of Marketing, Music Promotion, International Affairs and Development.

I had worked assisting European cities and regional governments in their efforts to include social criteria in their procurement practices. I've been the Press Manager for the Spanish Tours of International musicians and bands such as Bruce Springsteen, Backstreet Boys, Frank Black, Hole and R.E.M. and I was the Events Manager (Concerts, Theatre and Festivals) at Atrapalo.com during its first 4 years of existence.

My full attention is now on Audio Branding: Audio tones have a scientifically proven effect on human emotions, and the messages they convey can rise above language and even cultural barriers. From a branding perspective, thanks to the emergence of smart speakers, IoT, the rising popularity of branded podcasts and more, a company's tone of voice has more literal applications then ever. Soon, brands that don't have an audio presence may not have a presence at all. As brands increasingly need to connect with people where their ears are, audio branding of brands should complement their overarching brand strategy.

That's why I sought out Sixième Son and have opened Sixième Son Spain. I'm also currently teaching audio branding at Barcelona School of Management of Pompeu Fabra University, at UB School of Economics, Elisava School of Design and at IMB International Music Business School.

Clients past and present include international brands such as Enel, Endesa, Vueling, Barcelona School of Management and Naturgy.

Eva van Woerkom

Eva van Woerkom

International Client Director

Filip Woja

Filip Woja

Creative

Noémie Vacheron

Noémie Vacheron

Office Manager

Egan Subramaniam

Egan Subramaniam

Production Partnerships Manager

HEATHER BRAZEAL-SHANK

HEATHER BRAZEAL-SHANK

Account Executive

Winona Pitton

Winona Pitton

Project Manager

AGENCY AND STUDIOS

As a branding agency, Sixième Son has developed a methodology that allows us to provide our clients with a sonic vocabulary that fits their brand’s personality, and conveys a distinctive identity and image.

Timeline