HEAR THE SOUND OF YOUR BRAND GROWING

At Sixième Son, we design sonic branding systems that are well thought-out, strategically implemented and validated by research.  We ensure the ideal brand experience throughout the customer journey. 

Beyond sonic logos, we also consider the details that many overlook including vocal identity, alerts and signals that reflect your brand’s values.

A powerful audio identity and a lasting musical strategy is grounded deep in the knowledge of the brand and its competitive position. Our team of experts dives into the brand heritage, environment and especially into their competitors’ soundscapes to determine the white space in the marketplace that will allow the brand to stand out.

OUR PHILOSOPHY:
CREATIVITY AND PERFORMANCE


We believe in the power of sound and music to guide emotions, change behavior and transform brand relationships. We know you need exceptional expertise to make the most of your brand in an increasingly complex and competitive world. Since 1995, we’ve designed over 450 sonic branding systems across the world for ambitious B2B, B2C and retail brands.

OUR GOAL:
EXPONENTIAL BRAND SUCCESS


Sixième Son creates high-performing sonic and musical solutions. We develop tailor-made audio identities designed to build long-lasting brand strength. As consultants and creators, we provide skillful end-to-end support from initial strategic guidance, to launching and seeding your sound in the marketplace.

Our team

A team of 40 supports brands worldwide

Michael Boumendil

Co-Founder & President

Colleen Fahey

Managing Director

Florent Adam

Florent Adam

International Client Service Director SEA

Rose Bernard

Rose Bernard

Junior Project Manager

Jon Brennan

Jon Brennan

Account Executive

Eric Caissy

Eric Caissy

Senior Designer & Chief Orchestrator

Emile Chevrin

Emile Chevrin

Creative

Marion Combes

Marion Combes

Music Planner

Julien Courjaud

Julien Courjaud

Junior Project Manager

Sophie de Busni

Sophie de Busni

Communication Manager

David Delazyn

David Delazyn

Creative

Valentin Fleur

Valentin Fleur

Head of Strategy Managing Director Canada

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Valentin Fleur

Valentin Fleur Head of Strategy Managing Director Canada Sonic branding evangelizer & speaker with a 12-year-experience in building engaging branded experiences and driving fully integrated global marketing strategies and campaigns.

Grissel Gimeno

Grissel Gimeno

Business Development

François Gioux

François Gioux

Head of Development

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François Gioux

François Gioux Head of Development After 12 years in the passion filled and fast growing media industry (radio, tv and digital advertising) where I quickly understood the power of sound as a unique strength to create a special link and relationship between a brand and its audience, I decided to join the world's leading audio branding agency: SIXIEME SON.
My aim is to help brands create differentiation, attention and brand preference thanks to our unique expertise.

Julien Goris

Julien Goris

Artistic Director

Delphine Guérin

Delphine Guérin

Key Account Director

Christina Spoljaric Konig

Christina Spoljaric Konig

Director, Brand Partnerships

Alice Lépine

Alice Lépine

Designer

Alexis Mangou

Alexis Mangou

Designer

Pierre Moreau

Pierre Moreau

Designer

Romain Morlat

Romain Morlat

Studio Manager

Sietze Rademaker

Sietze Rademaker

Business Director Europe

Damir Samerkhanov

Damir Samerkhanov

Managing Director

Daina Todorovic

Daina Todorovic

Director Client Services USA

Vincent Turbé

Vincent Turbé

Artistic Director

Sarah Valadier

Sarah Valadier

Office Manager

Ramon Vives

Ramon Vives

Managing Director Spain

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Ramon Vives

Ramon Vives Managing Director Spain Experienced Co-Founder with a demonstrated history of working in the music industry. Strong media and communication professional. I am a responsible, commited and sociable person. I have qualities to work on my own as well as in a group, and I treasure the exchange of information and ideas. I have professional and academic experience in the fields of Marketing, Music Promotion, International Affairs and Development.

I had worked assisting European cities and regional governments in their efforts to include social criteria in their procurement practices. I've been the Press Manager for the Spanish Tours of International musicians and bands such as Bruce Springsteen, Backstreet Boys, Frank Black, Hole and R.E.M. and I was the Events Manager (Concerts, Theatre and Festivals) at Atrapalo.com during its first 4 years of existence.

My full attention is now on Audio Branding: Audio tones have a scientifically proven effect on human emotions, and the messages they convey can rise above language and even cultural barriers. From a branding perspective, thanks to the emergence of smart speakers, IoT, the rising popularity of branded podcasts and more, a company's tone of voice has more literal applications then ever. Soon, brands that don't have an audio presence may not have a presence at all. As brands increasingly need to connect with people where their ears are, audio branding of brands should complement their overarching brand strategy.

That's why I sought out Sixième Son and have opened Sixième Son Spain. I'm also currently teaching audio branding at Barcelona School of Management of Pompeu Fabra University, at UB School of Economics, Elisava School of Design and at IMB International Music Business School.

Clients past and present include international brands such as Enel, Endesa, Vueling, Barcelona School of Management and Naturgy.

Adam Williams

Adam Williams

Managing Director Australia

Ildar Zaynetdinov

Ildar Zaynetdinov

Strategy Director

AGENCY AND STUDIOS

As a branding agency, Sixième Son has developed a methodology that allows us to provide our clients with a sonic vocabulary that fits their brand’s personality, and conveys a distinctive identity and image.

Timeline