From our studios in New York and Toronto, Sixième Son helps brands across North America build memorable sonic identities that create recognition and emotional connection. Our work includes audio identities for Maybelline New York, TD Bank, Interac, Royal Bank of Canada, USAA, Atlanta, Merrell, Tegna News, Sparkling Ice, McKinsey, Genelec, Co-Operators, and Michelin, alongside hundreds of international brands.
As pioneers of sonic branding since 1995, we combine brand strategy, original music composition, and sound design to help organisations express themselves consistently across advertising, digital experiences, retail, products, and customer journeys. Whether you’re launching a new brand or evolving an established identity, our North American team supports every stage of your sonic branding journey.


North America is one of the world’s most competitive markets, where brands compete for attention across television, streaming platforms, social media, retail experiences, and connected products. Sound has become a strategic asset for building recognition and emotional connection.
Our multidisciplinary team combines strategic thinking, original composition, and sound design to create distinctive, memorable, and adaptable sonic identities that perform consistently across every customer touchpoint.
Our North American studios are located in New York and Toronto, allowing us to collaborate closely with brands across the United States and Canada, while supporting international projects alongside our teams in Europe, APAC, Iberoamerica, and the Middle East.
Whether you’re looking to create a new sonic identity, refresh your brand sound, or discuss a global audio branding strategy, we’d be delighted to welcome you to one of our studios.
Whether you’re launching a new brand, expanding into new markets, or evolving an existing identity, our North American team is here to guide you through every stage of your sonic branding journey.
Get in touch with our experts in New York or Toronto and discover how a distinctive sonic identity can strengthen your brand, engage your audience, and create lasting recognition.
→ Contact our North America team