Sonic Branding Glossary
Understand the language of sonic branding: definitions for all the commonly used words and phrases in this emerging field.
SONIC
NEWS
Understand the language of sonic branding: definitions for all the commonly used words and phrases in this emerging field.
In sonic branding we often hear brands say, “I need the perfect melody.” But that’s not the best mindset to have.
A sonic branding eco-system allows a brand to stake out a more emotional space in the listener’s brain. But what makes a Sonic Identity successful?
The article below condenses the book’s first chapter of the book Audio Branding Using Sound to Build Your Brand, shortened...
