What Cruise Lines Can Learn from Airlines About Sonic Branding
By Alec Wood, PhD Think about your last flying experience If you flew Cathay Pacific, you may have taken a breather...
By Alec Wood, PhD Think about your last flying experience If you flew Cathay Pacific, you may have taken a breather...
What does a productive, less stressful and more enjoyable workplace sound like? Music might be the answer.
For an industry that has long avoided focusing on audio, pharma brands have been stepping into the sonic branding world.
From the moment you start your day, until your head hits the pillow, sounds are everywhere. And most of us don’t even realize that these sounds are often sonic branding.
