Sonic Branding’s Role in Improving CX
The financial services industry is suffering from fractured customer communication. Keeping up with endlessly new marketing...
10/31/2024
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How do you make a difference in the world of Big Leagues?
In Sports, music is vital. We wouldn’t imagine watching a Champions League match without hearing Tony Britten’s anthem...
10/17/2024
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What Does Beauty Sound Like?
A Personal Preference
Our choices are governed by personal preference.
We always favor one choice over another when...
10/08/2024
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Waiting Shouldn’t Hurt: Time to Invest in Your On-Hold Music
We always joke about long wait times on hold, but it’s no laughing matter when it comes to our time investment and well-being.
In...
08/30/2024
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Sports Marketing Victory is Found in Sonic Branding Strategies
Sports is about so much more than just the sport itself; it’s about the whole experience. One huge element of that holistic...
08/12/2024
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Emergency Sounds; Finding Balance to the Urgency
Emergency alerts, like the AMBER alert, are not pleasant sounds. They tend to be harsh, causing anxiety in the listener....
08/02/2024
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