Aircall is Building a B2B brand through Sonic Identity
Aircall, the phone solution for SMBs, launches its bold sonic strategy with Sixième Son
WIRED Magazine: The Unique Sound of Watch Duty, California’s Popular Wildfire Tracker
Watch Duty’s distinct sound was created by Sixième Son and its sensitive design works to alert people without alarming them.
Colleen Fahey in Harvard Business Review: What Does Your Brand Sound Like?
Audio branding entails the creation of an entire audio language for the brand based on its essence, values, promise, and personality.
The startup Unlimitd gets a sonic identity
To launch their new brand identity and affirm their positioning, Unlimitd chose Sixième Son, the leading sound identity...
Gold for the Brand Music Performance barometer
Toluna-Harris Interactive and Sixième Son win gold at the Trophées Études & Innovations 2022. 3 years of collaboration and research and the development of a solid and unique methodology for measuring the performance of branded sound is thus rewarded.
U.S. MD Colleen Fahey Comments On The Retail Experience In ANA Magazine
"Customers want to return to normal life and retail made up a big part of that life," says Colleen Fahey, U.S. managing...
Opinion: The Power of Audio Strategy for Retail Brands
Florent Adam, Sixième Son’s Managing Director in Singapore, looks at how to design an audio strategy for retail brands, with a focus on developing an in-store music strategy