Based in Singapore, he oversees the agency’s team and operations in Asia. Florent first joined the agency in November 2020, where he took on the role of International Client Services Director for over a year.
In 2021, he opened Sixième Son’s APAC branch and successfully developed the local portfolio, which included brands such as Unilever Lux, M1, Chang’an, My5G, Rejoice, SK-II, Petronas, L’Oréal, and others. He was also instrumental in setting up and developing the local team and studios in Singapore.
Before joining Sixième Son, Florent worked for the television company CANAL+ Group, as well as film distributor and producer StudioCanal. He held various management positions in Paris, Yangon, and London for 5 years.