Our Work
Whether on TV, radio, over the phone, during an event or on digital devices, each communication touchpoint must fit the occasion and emphasize the brand. Sixième Son has created over 450 sonic identities including their audio logo design (also called sonic mnemonics) and the musical adaptations that go with them.
Examples of these audio logo designs and sonic identities include Atlanta Convention & Tourism Bureau, Etihad, Huggies, Michelin, Royal Bank of Canada, Samsung, and Shure. These important brand assets build brand strength as 24% of consumers are more likely to buy a product with music they recall (Leicester University, North).
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Our awards
2021
Strategy Design Awards
Gold - Genelec Sonic Identity
2021
Transform Awards North America
Bronze - Best use of audio brand for USAA
2020
Transform Awards Asia
Gold - Best use of audio brand for Petronas
2020
Transform Awards Nordics
Silver - Best Use of Audio Branding for Genelec
2020
Strategy Design Awards
Gold - AXA Sonic Identity
Silver - Fnac Sonic Identity
Bronze - OGC Nice Sonic Identity
2020
TOP/COM Grand Prize Corporate Business
Silver - Fnac Sonic Identity
Sonic Branding
2019
Strategy Design Awards
Silver – OUI.sncf Sonic identity
Bronze – Paris Philharmonic Sonic identity
2018
International Sound Award
Winner for Renault R.S. Enter the Zone
Sonic Branding
2018
Gold Transform Award
Winner for Tegna News
Sonic Branding
2017
Strategy Design Awards
Gold – Renault Musical Universe
Silver – Marc Dorcel Sonic Adaptation
Bronze – International sonic identity Huggies
2016
Gold Transform Award
Winner for Huggies
Sonic Branding
2016
Medal for the Ministry of Foreign Affairs and International Development
Janus 2016
organised by the French institute of design
They said it
The music reflects the Michelin spirit of innovation and achievement, while at the same time maintaining a feeling of closeness.
Jean-Frédéric Douroux
Communication & Chief Brand Officer
Sixieme Son is an agency with strong convictions. They also have a strong ability to listen. So we had great conversations that lead to this great achievement. Now, the way Renault sounds is a true competitive edge. And it's built to last.
Laurens Van Der Acker
Senior Vice President, Corporate Design
The work we do with Sixieme Son is part of our intrinsic brand imaging. The audio brand is as important as how we define the use of our logo.
Juan Herrera
AXA Global Brand and Advertising Director
The audio brand brings an immediate smile to everyone who hears it. At first, the creatives were skeptical of the idea of a global brand sound, but the music itself and the flexibility with which it can be applied won them over fast. Sixième Son brought a rigorous process to the creation, which helped align the stakeholders and arrive at an audio identity that will build the brand's power.
Angela Johnson
Managing Director, Ogilvy
This is possible today thanks to the musical design that magnificently expresses the brand message and takes our brand communication above and beyond. A challenge well met, Bravo! It perfectly synthesizes the brand promise, offering each consumer a better way forward. Overall, the audio identity is an essential component in increasing the brand impact and ability to stand out.
Audrey Imbert-Legrai
Global Marketing Director
The sonic identity reveals the ease and simplicity of flying with our company and, at the same time, expresses the movement that's inherent in travel and going places – with affordable fares.
Oscar Santamaria
Creative & Brand Manager
Above all, this audio identity was a true team effort that brought out a strong internal collaboration. It has also given us great pride to be the first in the world of sporting brands to create an audio tool as powerful as our voice- it gives body to our brand image and values.
Sophie Alexandre
Marketing & Communication Director, FFT