How TD Bank connects customer experience with sound


When customer experience works, customers receive a consistent and seamless interaction with a business from touchpoint to touchpoint. An often overlooked feature of CX is sound. TD Bank, one of the biggest North American banks, understands that sound is a key to connecting with customers, colleagues and communities.

That’s why the Canadian company created a new sonic identity, rolling out to digital touchpoints and physical locations (such as ATMs), to knit together key points in the customer journey with a familiar theme aimed at building an emotional connection.

TD managed to use sound in order to reinforce its reputation as ‘the bank around the corner’ and leave a strong ‘earprint’ across all touchpoints.

Read more about TD Bank’s new sonic identity in this article by Chris Wood for MarTech.

Unsplash photo by Hugo Breyer.