Exploring trends and thoughtful takes on sonic branding from the Sixième Son point of view.
6 Topics On Marketers’ Minds Today
Many of the consumer behaviors that today’s marketers grapple with are vastly different from just a few years ago.
Does your brand need a Chief Music Officer?
Should brands invest more in their music strategy? Yes, definitely! Should all companies recruit a Chief Music Officer? Not necessarily.
6 Success Drivers for a Sonic Identity
A sonic branding eco-system allows a brand to stake out a more emotional space in the listener’s brain. But what makes a Sonic Identity successful?
What’s musical intelligence? And how you can develop your own
The Sixième Son creative team gets to apply a variety of musical muscle-builders during their day-to-day work. If you’re hoping to improve on your own musical intelligence, you may get some new ideas here.
The Real ‘I’m Lovin’ It’ Story
The McDonald’s “I’m Lovin’ It” jingle – or as we call it, sonic logo, which was first introduced in 2003 and has become one of the most recognizable melodies in the world.
Ready or not, TikTok users are coming for your sounds
TikTok users will not wait for your brand to have TikTok-curated sounds to create content. They will be on the lookout for your sounds, whether you are ready or not.
Emotional Decency in Marketing
Brands need to ask themselves, “What is my legitimate emotional territory?,” “What, in today’s world, represents brand decency?”