Views

Exploring trends and thoughtful takes on sonic branding from the Sixième Son point of view.

From the Desk of Michael Boumendil: Creating a Sonic Identity? Make it Interesting, Not Perfect

In sonic branding we often hear brands say, “I need the perfect melody.” But that’s not the best mindset to have. 

6 Topics On Marketers’ Minds Today

Many of the consumer behaviors that today’s marketers grapple with are vastly different from just a few years ago.
10/04/2022

Does your brand need a Chief Music Officer?

Should brands invest more in their music strategy? Yes, definitely! Should all companies recruit a Chief Music Officer? Not necessarily.
09/27/2022

6 Success Drivers for a Sonic Identity

A sonic branding eco-system allows a brand to stake out a more emotional space in the listener’s brain. But what makes a Sonic Identity successful?
09/20/2022

What’s musical intelligence? And how you can develop your own

The Sixième Son creative team gets to apply a variety of musical muscle-builders during their day-to-day work. If you’re hoping to improve on your own musical intelligence, you may get some new ideas here.
09/06/2022

The Real ‘I’m Lovin’ It’ Story

The McDonald’s “I’m Lovin’ It” jingle – or as we call it, sonic logo, which was first introduced in 2003 and has become one of the most recognizable melodies in the world.
08/16/2022

Ready or not, TikTok users are coming for your sounds

TikTok users will not wait for your brand to have TikTok-curated sounds to create content. They will be on the lookout for your sounds, whether you are ready or not.
08/02/2022

Emotional Decency in Marketing

Brands need to ask themselves, “What is my legitimate emotional territory?,” “What, in today’s world, represents brand decency?”
07/26/2022

Best Practice Takeaways for Audio Ad Creative

With the notable rise in the use of auditory media, it’s helpful to remember that radio advertising has its own rules.
07/19/2022
1 2 3 … 6