Exploring trends and thoughtful takes on sonic branding from the Sixième Son point of view.
From the Desk of Michael Boumendil, Part 1: A Look at How Research Can Go Right and Wrong
“When it comes to sonic identity, I’ve started to see problems with some of the research conducted today.”
6 Don’ts in Sonic Branding
Earlier this month, I outlined six actions to take to ensure you’re approaching your sonic branding system in a strategic way.