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Exploring trends and thoughtful takes on sonic branding from the Sixième Son point of view.
6 Household Sounds That Could Stand Some Sonic Brand Design
Do you ever feel as if your house is yelling at you?
12/21/2021
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Employers Should Tune Up Their Holiday Playlists
Employee morale has a direct effect on the customer experience. Right now this couldn’t be more important – with prevalent worker shortage and burnout, it’s important for companies to keep in mind the employee experience.
12/16/2021
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How Sound is Revolutionizing Navigation and Interaction for the Visually Impaired
Since 2017, striving for more inclusivity, the EU has financed a wide range of tech projects that improved the lives of its seeing-impaired citizens.
12/07/2021
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From the Desk of Michael Boumendil, Part 1: A Look at How Research Can Go Right and Wrong
“When it comes to sonic identity, I’ve started to see problems with some of the research conducted today.”
11/24/2021
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