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Exploring trends and thoughtful takes on sonic branding from the Sixième Son point of view.

3 out of 4 People Have Negative Reactions to Retail Payments. Sonic Logos Can Help.

As humans, we typically remember two things after an experience: the most intense moment and the most recent part of the experience. Knowing that, how can retail brands make the final impression better?

6 Household Sounds That Could Stand Some Sonic Brand Design

Do you ever feel as if your house is yelling at you?
12/21/2021

Employers Should Tune Up Their Holiday Playlists

Employee morale has a direct effect on the customer experience. Right now this couldn’t be more important – with prevalent worker shortage and burnout, it’s important for companies to keep in mind the employee experience.
12/16/2021

How Sound is Revolutionizing Navigation and Interaction for the Visually Impaired

Since 2017, striving for more inclusivity, the EU has financed a wide range of tech projects that improved the lives of its seeing-impaired citizens.
12/07/2021

From the Desk of Michael Boumendil, Part 1: A Look at How Research Can Go Right and Wrong

“When it comes to sonic identity, I’ve started to see problems with some of the research conducted today.”
11/24/2021

6 Don’ts in Sonic Branding

Earlier this month, I outlined six actions to take to ensure you’re approaching your sonic branding system in a strategic way.
11/18/2021

6 Dos in Sonic Branding

When it comes to sonic branding, the most challenging task is creating the brand’s audio DNA, the distinctive vocabulary of sounds that inform all of its many applications.
11/08/2021
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