Exploring trends and thoughtful takes on sonic branding from the Sixième Son point of view.
Using Sound to Show You Care
In these days of depression, stress and loneliness, you don’t have to look very far to realize that your customers are in need of TLC. Your brand’s music brings the opportunity to add little touches of care to the customer and employee experience.
From the Desk of Michael Boumendil, Part 5: Sonic Branding in the States vs. Europe
As a European native who has lived in the U.S. for years, Michael has a look at the differences between sonic branding in the States and in Europe.
Three Key Lessons Every Marketer Can Learn from Automotive Branding
Several brands in the automotive industry have rethought their brand marketing to account for the entire customer experience. Lessons from their rebranding efforts can help marketers refine their efforts.
6 Top Voice Tasks by Real Humans
Learn which voice tasks are dominating the Finance, Healthcare, and Food Delivery industries and how your marketing tactics can have an influence on voice-enabled apps.
Please, Stop Saying Sonic Logos Should Sing Product Names
Would the Nike swoosh or the Target red target be better logos if they included the words “Nike” and “Target”? Colleen Fahey debates whether or not sonic logos that verbalize a brand name are better than those that don’t.
Sonic Branding Pointers for Financial Services
Financial services have some of the most inspired sonic identities but they also have untapped audio touchpoints.” In this piece, Our U.S. Managing Director Colleen Fahey dives into the misuse of the sonic branding system in the Finance industry.
Women in Sound: Audience Nominations
Following the positive response to our first Women In Sound article, we’ve decided to release a second list of outstanding females in the industry – all of whom were nominated by our readers.