Exploring trends and thoughtful takes on sonic branding from the Sixième Son point of view.
Sounds in the Metaverse
“What does this virtual world sound like?” Exploring the future of the Metaverse knows no bounds, especially when it comes to sonic branding.
6 Sonic Touchpoints Today’s Clients Want Most
What are clients asking for this year? From podcast kits, to branded music libraries, in our latest piece we discuss the rising sonic trends for 2022. U.S. Managing Director @Colleen Fahey polled our U.S. and international teams to see what sonic touchpoints are top of mind for the upcoming year.
From The Desk Of Michael Boumendil, Part 2: Creating a Sonic Brand? Start With Strategy, Not Music
For over 25 years, our business has been music and sound. However, I believe that what sets us apart from sonic branding agencies that came after us, is that we have always put branding first.
6 Household Sounds That Could Stand Some Sonic Brand Design
Do you ever feel as if your house is yelling at you?
Employers Should Tune Up Their Holiday Playlists
I’ve written previously about how employee morale has a direct effect on the customer experience. Right now this couldn’t be more important. Especially this year with prevalent worker shortage and burnout, it’s important for companies to keep in mind the employee experience.
How Sound is Revolutionizing Navigation and Interaction for the Visually Impaired
Since 2017, striving for more inclusivity, the EU has financed a wide range of tech projects that improved the lives of its seeing-impaired citizens.
From the Desk of Michael Boumendil, Part 1: A Look at How Research Can Go Right and Wrong
“When it comes to sonic identity, I’ve started to see problems with some of the research conducted today.”