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Does your brand need a Chief Music Officer?

Should brands invest more in their music strategy? Yes, definitely! Should all companies recruit a Chief Music Officer? Not necessarily.

6 Success Drivers for a Sonic Identity

A sonic branding eco-system allows a brand to stake out a more emotional space in the listener’s brain. But what makes a Sonic Identity successful?
20/09/2022

What’s musical intelligence? And how you can develop your own

The Sixième Son creative team gets to apply a variety of musical muscle-builders during their day-to-day work. If you’re hoping to improve on your own musical intelligence, you may get some new ideas here.
06/09/2022

The Real ‘I’m Lovin’ It’ Story

The McDonald’s “I’m Lovin’ It” jingle – or as we call it, sonic logo, which was first introduced in 2003 and has become one of the most recognizable melodies in the world.
16/08/2022

Ready or not, TikTok users are coming for your sounds

TikTok users will not wait for your brand to have TikTok-curated sounds to create content. They will be on the lookout for your sounds, whether you are ready or not.
02/08/2022

Emotional Decency in Marketing

Brands need to ask themselves, “What is my legitimate emotional territory?,” “What, in today’s world, represents brand decency?”
26/07/2022

Best Practice Takeaways for Audio Ad Creative

With the notable rise in the use of auditory media, it’s helpful to remember that radio advertising has its own rules.
19/07/2022

6 Times You’ll Hear Sonic Branding in a Day

From the moment you start your day, until your head hits the pillow, sounds are everywhere. And most of us don’t even realize that these sounds are often sonic branding.
12/07/2022

What is Sonic Branding and Why Should I Care?

Audio branding is not just about the music in advertising and the sounds at the end of it. Rather, it is about thoughtful and inspired design. 
05/07/2022
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