From a visual world to a sound world
Nine months ago, I changed jobs. After 9 years of experience in big branding & advertising agencies, I moved to Sixième Son, world’s leader specialized in design of sound music and voice for brands.
30/06/2023
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6 Topics On Marketers’ Minds Today
Many of the consumer behaviors that today’s marketers grapple with are vastly different from just a few years ago.
04/10/2022
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Does your brand need a Chief Music Officer?
Should brands invest more in their music strategy? Yes, definitely! Should all companies recruit a Chief Music Officer? Not necessarily.
27/09/2022
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6 Success Drivers for a Sonic Identity
A sonic branding eco-system allows a brand to stake out a more emotional space in the listener’s brain. But what makes a Sonic Identity successful?
20/09/2022
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What’s musical intelligence? And how you can develop your own
The Sixième Son creative team gets to apply a variety of musical muscle-builders during their day-to-day work. If you’re hoping to improve on your own musical intelligence, you may get some new ideas here.
06/09/2022
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The Real ‘I’m Lovin’ It’ Story
The McDonald’s “I’m Lovin’ It” jingle – or as we call it, sonic logo, which was first introduced in 2003 and has become one of the most recognizable melodies in the world.
16/08/2022
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