Exploring trends and thoughtful takes on sonic branding from the Sixième Son point of view.
From the Desk of Michael Boumendil, Part 4: So you think you can do sonic?
Creating a brand’s sonic identity is simple, as long as you have access to the right expertise and interact with it. It requires a collaborative effort from multiple levels, including your in-house team and a sonic design team. You don’t want to leave it all up to a musician or music production studio because you’re not buying a piece of music.
Is Stock Music Blurring Your Brand?
Is your brand overusing stock music? ”Brands can certainly use stock music in tactical ways now and then, but that’s only safe within the context of a strong branded sonic identity.”
Everyday Phrases in Sonic Branding
From “Sonic Touchpoints” to “Sonic Logos” in this piece our U.S. Managing Director, Colleen Fahey, details everyday phrases you hear in the Sonic Branding industry.
When Should Brands Consider ‘Relifting’ Their Sonic Logos?
We refer to relifting as refreshing a sonic brand or changing aspects of a sonic logo to underscore a change in the brand’s emphasis. It’s essentially the process of giving a sonic brand a makeover.
Lesson Learned From Bing Dwen Dwen: Don’t Make Sound an Afterthought
The Beijing Olympics is giving people lots to talk about. With history being made right before our eyes, why are we talking so much about the panda mascot?
A Behind-the-Scenes Glimpse of Sonic Mood Boarding
How do you move aspirational words into a musical language that expresses them? For Sixième Son, the bridge is the mood board exploration. In our mood board sessions, we’re searching for the ingredients that will ultimately inform the sonic brand identity design.
From the Desk of Michael Boumendil, Part 3: What Love at First Sight Teaches Us About Sonic Branding
“When was the last time you were surprised by something you heard? You may surprise yourself with what you come to love.”