Sonic Identity
Sixième Son and Saatchi & Saatchi Middle East Unveil ‘Sound Affects’: A Groundbreaking Initiative for PTSD Victims
In the hustle and bustle of everyday life, we often overlook the power of sound. The whistling of a kettle, the crackling...
02/19/2024
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From the Desk of Michael Boumendil: Creating a Sonic Identity? Make it Interesting, Not Perfect
In sonic branding we often hear brands say, “I need the perfect melody.” But that’s not the best mindset to have.
10/11/2022
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6 Topics On Marketers’ Minds Today
Many of the consumer behaviors that today’s marketers grapple with are vastly different from just a few years ago.
10/04/2022
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6 Success Drivers for a Sonic Identity
A sonic branding eco-system allows a brand to stake out a more emotional space in the listener’s brain. But what makes a Sonic Identity successful?
09/20/2022
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Aircall is Building a B2B brand through Sonic Identity
Aircall, the phone solution for SMBs, launches its bold sonic strategy with Sixième Son
09/13/2022
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What’s musical intelligence? And how you can develop your own
The Sixième Son creative team gets to apply a variety of musical muscle-builders during their day-to-day work. If you’re hoping to improve on your own musical intelligence, you may get some new ideas here.
09/06/2022
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Ready or not, TikTok users are coming for your sounds
TikTok users will not wait for your brand to have TikTok-curated sounds to create content. They will be on the lookout for your sounds, whether you are ready or not.
08/02/2022
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6 Times You’ll Hear Sonic Branding in a Day
From the moment you start your day, until your head hits the pillow, sounds are everywhere. And most of us don’t even realize that these sounds are often sonic branding.
07/12/2022
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What is Sonic Branding and Why Should I Care?
Audio branding is not just about the music in advertising and the sounds at the end of it. Rather, it is about thoughtful and inspired design.
07/05/2022
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6 Ways to Activate a Voice Experience
From smartphones, to smart speakers and hearables, voice devices are becoming more and more common in our world. So, what does that mean for your brand?
06/21/2022
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What does a productive workplace sound like ?
What does a productive, less stressful and more enjoyable workplace sound like? Music might be the answer.
06/13/2022
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You’ve Got Me Feeling Emotions
Why does music and sound garner the deepest emotional response from consumers?
06/07/2022
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Silver for Etisalat at the Transform Awards MEA
Etisalat and Sixième Son took the Silver for “Best use of Audio Branding” at the Transform Awards MEA.
05/30/2022
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6 Ways to Optimize Your Brand for TikTok
TikTok has turned on the sound in social media. how can brands use TikTok to their advantage? Here are some things to consider when determining how your brand will show up on the app
05/23/2022
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Using Sound to Show You Care
In these days of depression, stress and loneliness, you don’t have to look very far to realize that your customers are in need of TLC. Your brand’s music brings the opportunity to add little touches of care to the customer and employee experience.
05/17/2022
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Three Key Lessons Every Marketer Can Learn from Automotive Branding
Several brands in the automotive industry have rethought their brand marketing to account for the entire customer experience. Lessons from their rebranding efforts can help marketers refine their efforts.
05/03/2022
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