M1 Limited, a telecommunications operator in Singapore, has introduced its new sonic branding with an unusual musical arrangement, designed by Sixième Son to capture the soul of the M1 brand. Mustafa Kapasi, Chief Operating Officer for M1, said, “Our new sonic identity is more than just a sound – it’s a reflection of our brand’s values and our deep connection to the people of Singapore.”
Read more about M1’s new sonic identity in this article from MarTech.