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Tag: sonic logo

RATP

Posted on June252025June252025 by Kelly Hidalgo
RATP

It’s the anthem of Parisian transportation since 2005. The RATP’s sonic identity has become the brand’s heritage sound signature. Used for station announcements as well as on buses, the RATP sonic branding underscores all the brand’s communications and accompanies travelers with a distinctive, reassuring sound that has now become iconic for Parisians.

Posted in Europe, France, Mobility, North America, Sonic BrandingTagged sonic branding, Sonic Identity, sonic logo

My5G Portal

Posted on June192025June192025 by Kelly Hidalgo
My5G Portal

The launch of 5G in Malaysia marked a technological leap, but MY5G Portal wanted to go beyond infrastructure. They needed to build excitement, trust, and mass adoption. That’s where sonic branding came in. Partnering with Sixième Son, MY5G infused their brand experience with a sonic identity that makes the future of connectivity feel tangible, vibrant, and uniquely Malaysian.

Posted in APAC, Energy & Telecom, Sonic Branding, UncategorizedTagged Audio Identity, sonic branding, Sonic Identity, sonic logo

Deemah

Posted on June192025June192025 by Kelly Hidalgo
Deemah

When Deemah, the beloved Saudi snack brand, refreshed its visual identity in 2022, it needed more than just a new look—it needed sonic branding. To connect deeply with Gen Z while preserving its core message of joy and family-friendly fun, Deemah partnered with Sixième Son to create a unique sonic identity. The result is an upbeat, globally-inspired audio logo that’s as catchy as it is adaptable, embodying both innovation and tradition. Discover how sound became Deemah’s new secret ingredient.

Posted in APAC, FMCG, Middle East, Sonic BrandingTagged Audio Identity, sonic branding, Sonic Identity, sonic logo

Chang’an Deepal Auto

Posted on June182025June192025 by Kelly Hidalgo
Chang’an Deepal Auto

To launch its EV brand, Deepal partnered with Sixième Son to craft a bold sonic branding. This sonic identity breaks from traditional automotive codes and defines a new sound for electric mobility. It’s inspired by nature, shaped by human emotion, and powered by technology.

Posted in APAC, Middle East, Mobility, Sonic BrandingTagged Audio Identity, sonic branding, Sonic Identity, sonic logo

Huggies

Posted on August222024February132025 by Kelly Hidalgo
Huggies

The Huggies adaptable sonic identity, with tender and playful versions, reflects the bond between mother and child. Applied across baby and toddler content, it reinforces brand warmth and emotional connection.

Posted in APAC, Europe, FMCG, France, Middle East, North America, Sonic BrandingTagged Audio Identity, huggies sonic identity, sonic branding, Sonic Identity, sonic logoLeave a Comment on Huggies

Cathay

Posted on July292024June112025 by Kelly Hidalgo
Cathay

When you want to embody a loved and iconic brand like Cathay Pacific, you have to cherish the legacy and the vision of the brand. The “Song of Cathay”, the sonic identity we have created, inspired by Hong Kong’s vibrancy, celebrates travel and hospitality, enriches the beauty and excellence of the brand patrimony. Integrated into lounges, flights, and customer service, it deepens emotional connections with passengers.

Posted in APAC, Europe, France, Middle East, Mobility, North America, Sonic BrandingTagged audio branding, Audio Identity, sonic branding, Sonic Identity, sonic logoLeave a Comment on Cathay

Old Town White Coffee

Posted on July262024March172025 by Kelly Hidalgo
Old Town White Coffee

The Old Town White Coffee sonic identity draws from Ipoh street buskers, blending authenticity with warmth. Available in various moods, it reinforces the brand’s heritage and sense of community across Asian TVCs.

Posted in APAC, FMCG, Sonic BrandingTagged audio branding, Audio Identity, sonic branding, Sonic Identity, sonic logoLeave a Comment on Old Town White Coffee

Rejoice

Posted on July262024February52025 by Kelly Hidalgo
Rejoice

The Rejoice carefree, playful sonic identity highlights smooth, tangle-free hair benefits. Adapted across TVCs in Southeast Asia, it enhances brand recall and resonates with the youthful, free-spirited Rejoice Girl.

Posted in APAC, Beauty & Health, Middle East, Sonic BrandingTagged audio branding, Audio Identity, sonic branding, Sonic Identity, sonic logoLeave a Comment on Rejoice

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