Sixième Son and Saatchi & Saatchi Middle East Unveil ‘Sound Affects’: A Groundbreaking Initiative for PTSD Victims
In the hustle and bustle of everyday life, we often overlook the power of sound. The whistling of a kettle, the crackling...
From the Desk of Michael Boumendil: Creating a Sonic Identity? Make it Interesting, Not Perfect
In sonic branding we often hear brands say, “I need the perfect melody.” But that’s not the best mindset to have.
Does your brand need a Chief Music Officer?
Should brands invest more in their music strategy? Yes, definitely! Should all companies recruit a Chief Music Officer? Not necessarily.
6 Success Drivers for a Sonic Identity
A sonic branding eco-system allows a brand to stake out a more emotional space in the listener’s brain. But what makes a Sonic Identity successful?
Aircall is Building a B2B brand through Sonic Identity
Aircall, the phone solution for SMBs, launches its bold sonic strategy with Sixième Son
WIRED Magazine: The Unique Sound of Watch Duty, California’s Popular Wildfire Tracker
Watch Duty’s distinct sound was created by Sixième Son and its sensitive design works to alert people without alarming them.
The Real ‘I’m Lovin’ It’ Story
The McDonald’s “I’m Lovin’ It” jingle – or as we call it, sonic logo, which was first introduced in 2003 and has become one of the most recognizable melodies in the world.
What is Sonic Branding and Why Should I Care?
Audio branding is not just about the music in advertising and the sounds at the end of it. Rather, it is about thoughtful and inspired design.
3 out of 4 People Have Negative Reactions to Retail Payments. Sonic Logos Can Help.
As humans, we typically remember two things after an experience: the most intense moment and the most recent part of the experience. Knowing that, how can retail brands make the final impression better?
Please, Stop Saying Sonic Logos Should Sing Product Names
Would the Nike swoosh or the Target red target be better logos if they included the words “Nike” and “Target”? Colleen Fahey debates whether or not sonic logos that verbalize a brand name are better than those that don’t.