sonic logo

As humans, we typically remember two things after an experience: the most intense moment and the most recent part of the experience. Knowing that, how can retail brands make the final impression better?

Would the Nike swoosh or the Target red target be better logos if they included the words “Nike” and “Target”? Colleen Fahey debates whether or not sonic logos that verbalize a brand name are better than those that don’t.

“But when your brand environment is a screen itself, what happens to your sonic cues?” The Metaverse is a complex space, so where does sonic fit into it?