3 out of 4 People Have Negative Reactions to Retail Payments. Sonic Logos Can Help.
As humans, we typically remember two things after an experience: the most intense moment and the most recent part of the experience. Knowing that, how can retail brands make the final impression better?
Please, Stop Saying Sonic Logos Should Sing Product Names
Would the Nike swoosh or the Target red target be better logos if they included the words “Nike” and “Target”? Colleen Fahey debates whether or not sonic logos that verbalize a brand name are better than those that don’t.