Maybelline chose Sixieme Son to create their first sonic identity and reinvent their 1991 powerful jingle to make it even more iconic. We brought swagger to the New York-based, world’s leading cosmetics brand and turned it into a catchy and irresistibly effective tool on social media. Therefore, the TikTok campaign, featuring top influencers, earned more than 40 million views in one month.
Category: Beauty & Health
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Rejoice
The Rejoice carefree, playful sonic identity highlights smooth, tangle-free hair benefits. Adapted across TVCs in Southeast Asia, it enhances brand recall and resonates with the youthful, free-spirited Rejoice Girl.
Colgate
SKII
La Roche Posay
Lux
LUX
The Lux empowering sound framework, crafted “For Women, by Women,” resonated globally, reaching over 4.7 billion people. Its adaptable music library enhances consistency across diverse media.
SANOFI
After a strong rebranding, the global leading pharma brand Sanofi unified its brand with “Miracle dots,” an elegant sonic identity conveying innovation and humanity. Deployed across digital, podcast, and event platforms, it strengthens recognition, likeability, and Sanofi’s market position globally.
