The SNCF iconic sonic identity, recognized by 90% of French people, emphasizes service and proximity. It’s adapted across 120 touchpoints, creating an enduring connection with travelers throughout France.
Category: France
SANOFI
Sanofi unified its brand with “Miracle dots,” an elegant sonic identity conveying innovation and humanity. Deployed across digital, podcast, and event platforms, it strengthens recognition, likeability, and Sanofi’s market position globally.
Roland-Garros
The French Open Roland-Garros tournament is not only iconic, it’s magic. And so is their music. It amplifies the competition’s spirit, its French heritage, and the beauty of a very unique sport event. Research proves it: this sonic system boosts fan engagement and leaves a lasting “earprint” across all event experiences.
Eiffage
B2B brands need sonic branding, maybe more than others. Eiffage understood it very well. The Eiffage sonic identity showcases unity, innovation, and craftsmanship through voices and energetic instrumentation. Deployed across digital, events, and internal platforms, it celebrates Eiffage’s dedication to sustainable, legacy-building construction. A smart way to add emotion and clarity to the brand.
Michelin
Dacia
Paris Airports
The Paris Aéroport sonic identity captures the magic of Paris through a luxurious, modern soundscape. Deployed throughout terminals and multimedia, it is an inviting landmark that enhances travelers’ experiences and reinforces Parisian charm.
Etihad
Inspired by traditional Emirati weaving, the Etihad sonic identity combines local instruments with global textures. Used for boarding, landing, and brand films, it conveys Etihad’s promise of high-quality experiences from Abu Dhabi to the world.
