The McKinsey sonic identity, with its percussive and synthetic textures, symbolizes innovation, transformation, and agility, showcasing how McKinsey navigates complexity to help clients succeed while breaking away from corporate clichés.
Category: B2B
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Eiffage
B2B brands need sonic branding, maybe more than others. Eiffage understood it very well. The Eiffage sonic identity showcases unity, innovation, and craftsmanship through voices and energetic instrumentation. Deployed across digital, events, and internal platforms, it celebrates Eiffage’s dedication to sustainable, legacy-building construction. A smart way to add emotion and clarity to the brand.
Aldar
Aldar is the of of the leading real estate developer and manager in the Middle East. It’s an innovative brand, proud of of its roots and clear about its vision. The Aldar sonic identity blends traditional Emirati instruments with modern sounds, expressing community support and innovation. This sonic identity is not only successful to enhance Aldar’s positioning as a leader in real estate market, it’s also helping amplify Aldar’s employees sense of belonging.
Legrand
Legrand includes the leading brands across a comprehensive offering of electrical & network infrastructure solutions. The Legrand sonic identity illustrates its transparent, accessible approach. Deployed on global media, it accompanies teams around the world with an engaging, reassuring, and modern sound.
Amundi
Amundi is one of the global giants of Asset Management. It’s a global B2B brand that has a unique vision – and a very unique name. The Amundi sonic identity, composed of a surprising piano and electronic percussion, conveys confidence, innovation, data and modernity. Applied across custom touchpoints, it enhances Amundi’s corporate values and differentiation in the asset management sector.
ekWateur
The ekWateur energetic sonic identity features escalating shouts, aligning with its bold stance on green energy. Used in TVCs and digital campaigns, it effectively amplifies the brand’s rebellious message, “Our gas is shit.”
Petronas
The Petronas sonic identity highlights progress and sustainability, blending modern textures with traditional Malaysian flutes. It is implemented across films and events and reinforces Petronas’ commitment to sustainable energy and cultural heritage.
