TD Bank is one of the biggest American banks. It’s also a very customer-centric company that cherishes its community. TD sonic identity captures this community warmth through door chimes and rhythmic beats, emphasizing its neighborhood bank persona and elevating recall, likability, and familiarity across North American touchpoints.
Category: Banking & Insurance
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Interac
The Interac sonic identity connects with Canadians by emphasizing the ease of its services. Strong associations with innovation and approachability reinforce the brand’s relevance in digital banking.
Mapfre
The AA
The AA’s vibrant, funky sonic identity instills confidence and appeals across generations. Deployed in campaigns, digital kits, and emergency lines, the sound enhances brand recall while embodying the AA’s helpful, approachable image.
AXA
USAA
The USAA sonic logo uses military-style cadences to convey camaraderie, authenticity, and rigor. It has quickly gained recognition and boosted trust and emotional bonds with customers across digital platforms and national campaigns.
MAPFRE
The Mapfre sonic identity expresses optimism and teamwork, anchoring its brand as empathetic and close. Adapted for meetings, conventions, and digital touchpoints, it reinforces Mapfre’s supportive presence for its 31.5 million policyholders.
TaxAct
The TaxAct whistling sonic logo, reinforced by jingling coins and rhythmic syllables, increases brand recognition. In 2022, the TaxAct sonic identity dominated online tax prep ads, effectively countering high-profile competitors with memorable, positive sound cues.
