Fnac is a unique brand that has spent decades spreading culture. With impertinence and optimism, it carries a free, curious, unique, and confident voice. This is exactly what its sound identity tells us.
Tag: identité sonore
Pathé
Pathé is an incredible brand, honoring its history and inventing the future of cinema with creativity and boldness. To reinforce the brand, Pathé entrusted Sixieme Son with creating a stunning sonic identity, conceived to coincide with the launch of a new preview design. With a strong concept, “The web of emotions”, and drawing our inspiration from the brand’s trademark craziness and elegance, we are dressing up Pathé and its screening rooms for a unique immersion in the brand’s universe…
Legrand
Legrand includes the leading brands across a comprehensive offering of electrical & network infrastructure solutions. The Legrand sonic identity illustrates its transparent, accessible approach. Deployed on global media, it accompanies teams around the world with an engaging, reassuring, and modern sound.
M6+
The M6+ sonic identity, featuring a signature guitar slide, differentiates its streaming service. Accessible, fun, and dynamic, the sound plays at each program’s start, reinforcing M6’s innovative, audience-friendly character.
Michelin
Since 2009, Sixieme Son is the sonic branding partner of this iconic brand. We have created a robust, electric guitar-driven sound that conveys Michelin dedication to innovation and mobility. This sonic identity underscores their shift beyond tires, fostering brand trust and appeal across key global markets.
TD Bank
TD Bank is one of the biggest American banks. It’s also a very customer-centric company that cherishes its community. TD sonic identity captures this community warmth through door chimes and rhythmic beats, emphasizing its neighborhood bank persona and elevating recall, likability, and familiarity across North American touchpoints.
La Vaudoise (Insurance)
La Vaudoise is the swiss leading insurance company. You can be Number One and still want to go beyond. La Vaudoise wanted more proximity with their customers, more effectiveness in their communication, and a difference that says what they stand for. They chose Sixieme Son to create an elegant and lively sonic identity, a piece that conveys modernity and emotion, improving brand awareness in a very competitive market.
SANOFI
After a strong rebranding, the global leading pharma brand Sanofi unified its brand with “Miracle dots,” an elegant sonic identity conveying innovation and humanity. Deployed across digital, podcast, and event platforms, it strengthens recognition, likeability, and Sanofi’s market position globally.
