To launch its EV brand, Deepal partnered with Sixième Son to craft a bold sonic branding. This sonic identity breaks from traditional automotive codes and defines a new sound for electric mobility. It’s inspired by nature, shaped by human emotion, and powered by technology.
Category: Sonic Branding
Forest Carbon
Forest Carbon is a leading environmental asset company dedicated to protecting and restoring ecosystems at scale across Southeast Asia through carbon offset initiatives. In 2024, Forest Carbon partnered with Design Bridge and Sixième Son to craft a sonic-first brand identity rooted in the acoustic richness of Southeast Asia’s restored ecosystems.
VSOE
When Belmond sought to elevate the Venice Simplon-Orient-Express to new emotional heights, they turned to Sixième Son to craft a sonic identity as timeless as the journey itself. Blending history, elegance, and immersive storytelling, we created a sound experience that transforms each moment into a scene from a living legend. Today, the train’s music echoes luxury, memory, and the irresistible allure of contemporary nostalgia.
Aéroports de la Côte d’Azur
Nice, Cannes, Saint-Tropez. Mythical and magical. Between sea and mountains, between the blue of the sky and the blue of the water. The ridgelines of the peaks and the waves of the Mediterranean inspired the creation of the sonic identity for Aéroports de la Côte d’Azur. With this music, we celebrate unparalleled romance, a bold spirit of innovation, and exceptional savoir-faire
Haribo
With a custom sound design for each key moment of the year, Haribo has created a playful in-store sonic experience, enhancing the appeal for customers of all ages. Broadcast in its French shops, this cheerful music fosters an immersive and memorable shopping experience.
Fedora
FEDORA, the European platform dedicated to supporting and fostering innovation in opera and dance, chose us, the global sonic branding agency, to create, on a pro-bono basis, a unique sound to expand its brand identity and “bring the unexpected” to the stage. It’s not just sound; it’s a statement. With this sonic identity, FEDORA amplifies its mission to inspire, innovate, and make opera and dance more accessible.
Co-Operators
Co-Operators, one of the leading all-Canadian financial services co-operative, introduced a new sonic identity to complement their new visual identity. In a competitive market, their sonic logo embodies collaboration and equality, resonating with their values. This recognizable earprint now amplifies their presence and stands as a core asset.
FNAC
Fnac is a unique brand that has spent decades spreading culture. With impertinence and optimism, it carries a free, curious, unique, and confident voice. This is exactly what its sound identity tells us.
