Audio Identity
6 Success Drivers for a Sonic Identity
A sonic branding eco-system allows a brand to stake out a more emotional space in the listener’s brain. But what makes a Sonic Identity successful?
09/20/2022
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Colleen Fahey in Harvard Business Review: What Does Your Brand Sound Like?
Audio branding entails the creation of an entire audio language for the brand based on its essence, values, promise, and personality.
08/09/2022
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Best Practice Takeaways for Audio Ad Creative
With the notable rise in the use of auditory media, it’s helpful to remember that radio advertising has its own rules.
07/19/2022
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What is Sonic Branding and Why Should I Care?
Audio branding is not just about the music in advertising and the sounds at the end of it. Rather, it is about thoughtful and inspired design.
07/05/2022
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You’ve Got Me Feeling Emotions
Why does music and sound garner the deepest emotional response from consumers?
06/07/2022
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