Audio Identity

6 Success Drivers for a Sonic Identity

A sonic branding eco-system allows a brand to stake out a more emotional space in the listener’s brain. But what makes a Sonic Identity successful?

09/20/2022

Colleen Fahey in Harvard Business Review: What Does Your Brand Sound Like?

Audio branding entails the creation of an entire audio language for the brand based on its essence, values, promise, and personality.

08/09/2022

Best Practice Takeaways for Audio Ad Creative

With the notable rise in the use of auditory media, it’s helpful to remember that radio advertising has its own rules.

07/19/2022

What is Sonic Branding and Why Should I Care?

Audio branding is not just about the music in advertising and the sounds at the end of it. Rather, it is about thoughtful and inspired design.

07/05/2022

You’ve Got Me Feeling Emotions

Why does music and sound garner the deepest emotional response from consumers?

06/07/2022

Opinion: The Power of Audio Strategy for Retail Brands

Florent Adam, Sixième Son’s Managing Director in Singapore, looks at how to design an audio strategy for retail brands, with a focus on developing an in-store music strategy

05/31/2022

U.S. MD Colleen Fahey Featured in Marketing Brew Article on Sound in the Workplace

Written by Alyssa Meyers for Marketing Brew, this solid article delivers the insight of Sonic Branding professionals on office music.

02/01/2022