6 Success Drivers for a Sonic Identity
A sonic branding eco-system allows a brand to stake out a more emotional space in the listener’s brain. But what makes a Sonic Identity successful?
Colleen Fahey in Harvard Business Review: What Does Your Brand Sound Like?
Audio branding entails the creation of an entire audio language for the brand based on its essence, values, promise, and personality.
Best Practice Takeaways for Audio Ad Creative
With the notable rise in the use of auditory media, it’s helpful to remember that radio advertising has its own rules.
What is Sonic Branding and Why Should I Care?
Audio branding is not just about the music in advertising and the sounds at the end of it. Rather, it is about thoughtful and inspired design.
You’ve Got Me Feeling Emotions
Why does music and sound garner the deepest emotional response from consumers?
Opinion: The Power of Audio Strategy for Retail Brands
Florent Adam, Sixième Son’s Managing Director in Singapore, looks at how to design an audio strategy for retail brands, with a focus on developing an in-store music strategy