Audio Identity
Waiting Shouldn’t Hurt: Time to Invest in Your On-Hold Music
We always joke about long wait times on hold, but it’s no laughing matter when it comes to our time investment and well-being.
In...
08/30/2024
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Sports Marketing Victory is Found in Sonic Branding Strategies
Sports is about so much more than just the sport itself; it’s about the whole experience. One huge element of that holistic...
08/12/2024
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Emergency Sounds; Finding Balance to the Urgency
Emergency alerts, like the AMBER alert, are not pleasant sounds. They tend to be harsh, causing anxiety in the listener....
08/02/2024
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Sonic Journeys: The Venice Simplon-Orient-Express (VSOE)
Amplifying And Redefining The Way Luxury Is Experienced
Today, we begin our series of articles dedicated to the emotion...
07/23/2024
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Sonic Branding: A Power Play For Sports and Entertainment Brands
A Look Back at the Leaders 4se Conference
In the world of sonic branding, if sports teams and organizations sound the...
06/10/2024
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On-Hold Music Matters and Actually Can Be Fantastic
Sixième Son created USAA’s new on-hold music and it received excellent reviews, demonstrating the importance of on-hold music for brands.
06/04/2024
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M1 telecom company introduces new Sonic Branding in Singapore
M1 Limited, a telecommunications operator in Singapore, has introduced its new sonic branding, designed by Sixième Son to capture the soul of the M1 brand.
04/30/2024
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How TD Bank connects customer experience with sound
TD Bank sees sound as key to connecting with its customers. They worked with Sixième Son to build an optimistic and catchy sonic identity.
04/30/2024
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6 Success Drivers for a Sonic Identity
A sonic branding eco-system allows a brand to stake out a more emotional space in the listener’s brain. But what makes a Sonic Identity successful?
09/20/2022
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Colleen Fahey in Harvard Business Review: What Does Your Brand Sound Like?
Audio branding entails the creation of an entire audio language for the brand based on its essence, values, promise, and personality.
08/09/2022
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Best Practice Takeaways for Audio Ad Creative
With the notable rise in the use of auditory media, it’s helpful to remember that radio advertising has its own rules.
07/19/2022
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What is Sonic Branding and Why Should I Care?
Audio branding is not just about the music in advertising and the sounds at the end of it. Rather, it is about thoughtful and inspired design.
07/05/2022
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You’ve Got Me Feeling Emotions
Why does music and sound garner the deepest emotional response from consumers?
06/07/2022
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