Aldar is one of the leading real estate developers and managers in the Middle East. It’s an innovative brand, proud of its roots and clear about its vision. The Aldar sonic identity blends traditional Emirati instruments with modern sounds, expressing both community support and innovation. This sonic branding not only strengthens Aldar’s positioning as a leader in the real estate market it also helps amplify employees’ sense of belonging.
The Aldar sonic identity embodies the feelings of elevation, inspiring the listeners to envision the future together.
Collaborating with Emirati musicians by using traditional Khaliji instruments like kanoon, oud, and ney to pay respect to the local identities of the brand.
Recording with the Firdaus Orchestra, composed exclusively of women, to emphasize the human warmth and to establish the groundwork for future adaptations.
The sonic branding has been launched across multiple touchpoints to develop a tailor-made musical ecosystem.
Aldar now has a sonic identity that expresses its leadership and its innovations as the first real estate developer in Abu Dhabi.