FEDORA, the European platform dedicated to supporting and fostering innovation in opera and dance, chose us, the global sonic branding agency, to create, on a pro-bono basis, a unique sound to expand its brand identity and “bring the unexpected” to the stage. It’s not just sound; it’s a statement. With this sonic identity, FEDORA amplifies its mission to inspire, innovate, and make opera and dance more accessible.
A flexible sonic ecosystem
FEDORA is a non-profit association committed to supporting and contributing to the future of opera and dance.
The brand was looking for a sonic identity that tells the story of the solidity of FEDORA in encouraging emerging artists to take the stage while portraying the creative journey from behind the scenes to the final.
“Le Grand Jeté” shows the journey of creation from backstage rehearsals to the final, suspenseful revelation marked by lingering reverb.
Dramaturgical and cinematic, it evolves from mysterious pre-show tones to a grand orchestral ascent.
Contrasting the violin’s high frequencies with the orchestra’s weight, it embodies FEDORA’s strength and unwavering support for artists.
The contrasts appear in signature versions (sonic logos) tailored for diverse audiences and content.
The donor’ signature/teaser have formal and low-pitched tones, symbolizing the solidity of FEDORA, while the artist signatures are bright and sensitive reflecting the creative spirit.
Strength & majesty are always present in the FEDORA sonic identity, striking a balance between heritage and modernity.
Sixième Son designed an event kit to support various events like seminars & prize ceremonies.