The sonic identity celebrates the grandeur and history of the Tour, incorporating authentic race sounds and choirs. The Tour de France sonic identity enhances viewer engagement across broadcasts and on-site events.
Category: Type
FC BARCELONA
The FC Barcelona sonic identity embodies club values—respect, teamwork, and humility—through an anthem-like soundscape that unites fans across sports and media, from Barça TV to stadium events.
SANOFI
After a strong rebranding, the leading global pharma brand Sanofi unified its brand’s sound with ‘Miracle Dots,’ an elegant sonic identity conveying innovation and humanity. Deployed across digital, podcast, and event platforms, it strengthens recognition, likeability, and Sanofi’s market position globally.
Rugby World Cup 2023
The Rugby World Cup 2023 amplified excitement and unity through a cinematic, orchestral sonic identity, using the powerful crescendo of a rugby scrum. This sonic brand heightened audience engagement and showcased France’s role as host.
Carmignac
The Carmignac sonic identity, a majestic orchestration, reflects its bold, independent values. Used in ads and digital touchpoints, it enhances recognition and reinforces the brand’s commitment to excellence and client service.
Aircall
The Aircall sonic identity combines claps, snaps, and bright electro textures to capture its dynamic brand ethos. Deployed across digital platforms, events, and on-hold music, it builds brand recognition and customer engagement in a competitive market.
MAPFRE
The Mapfre sonic identity expresses optimism and teamwork, anchoring its brand as empathetic and close. Adapted for meetings, conventions, and digital touchpoints, it reinforces Mapfre’s supportive presence for its 31.5 million policyholders.
Atlanta
A city is also a brand, that needs a strong sonic identity. Atlanta sonic identity blends marching band and community voices, embodying diversity and Southern hospitality. Adapted for convention booths, neighborhood films, and events, it highlights Atlanta as an inviting, dynamic convention city.
