La Vaudoise is the swiss leading insurance company. You can be Number One and still want to go beyond. La Vaudoise wanted more proximity with their customers, more effectiveness in their communication, and a difference that says what they stand for. They chose Sixieme Son to create an elegant and lively sonic identity, a piece that conveys modernity and emotion, improving brand awareness in a very competitive market.
La Vaudoise set out to rebuild its brand image and establish itself as Switzerland’s preferred insurer.
To do so, the brand needed a distinctive sonic identity that would position the brand as a pioneer in the industry.
The goal was to develop a complete and coherent sound system that not only enhanced brand recognition but also strategically conveyed trust, proximity, and flexibility.
La Vaudoise wants to differentiate itself from a very institutional sector.
La Vaudoise sonic identity means :
Integrated into the launch of the brand’s new TV campaign in January 2023, the new audio logo provides greater visibility and a definite boost to brand awareness.
More than 400 La Vaudoise executives have become ambassadors of the new sonic identity to their customers throughout Switzerland.