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La Vaudoise (Insurance)

La Vaudoise is the swiss leading insurance company. You can be Number One and still want to go beyond. La Vaudoise wanted more proximity with their customers, more effectiveness in their communication, and a difference that says what they stand for. They chose Sixieme Son to create an elegant and lively sonic identity, a piece that conveys modernity and emotion, improving brand awareness in a very competitive market.

Véronique Oliveira

Head of Communications

It's beautiful and it's doing us good! That's what you get when you have such a wonderful collaboration.

A Beautiful sound that reinforces
brand identity

Challenge

La Vaudoise set out to rebuild its brand image and establish itself as Switzerland’s preferred insurer.

To do so, the brand needed a distinctive sonic identity that would position the brand as a pioneer in the industry.

The goal was to develop a complete and coherent sound system that not only enhanced brand recognition but also strategically conveyed trust, proximity, and flexibility.

Sonic concept

La Vaudoise wants to differentiate itself from a very institutional sector.

La Vaudoise sonic identity means :

  • Playing with the codes of the sector, keeping the strings elegant and distinguished.
  • Adding a touch of modernity and emotion with human voices.

Outcome

Integrated into the launch of the brand’s new TV campaign in January 2023, the new audio logo provides greater visibility and a definite boost to brand awareness.

More than 400 La Vaudoise executives have become ambassadors of the new sonic identity to their customers throughout Switzerland.

Client lead

  • Jean-Daniel Laffely CEO Groupe Vaudoise Assurances
  • Dominique Antenen Agent Principal Vaudoise Assurances
  • Marine Lintanf Head of Group Communication
  • Marc Bertoli Head of the Corporate Design Center
  • Lâl Razlikli Communication Specialist
  • Jakub Adamkiewicz Communication Specialist
  • Véronique Oliveira Head of Communications

Agency

  • Michaël Boumendil President & Chief Creative Director
  • Laurent Cochini Managing Director
  • François Gioux Head of Agency Development
  • Vincent Turbé Group Creative Director
  • Alice Lépine, Alexis Mangou, Pierre Moreau Artistic Director
  • Julien Courjaud Project Manager