The Dakar sonic identity embodies epic adventure, using intense brass and mechanical sounds. This high-energy soundscape enhances digital and live event coverage, connecting audiences with the race’s prestige.
Creating a sonic identity that celebrates the intensity of the Dakar.
The Adventure: a legendary race, an extraordinary event. The prestige: to become a legend. Music that conveys the power and emotion of this once-in-a-lifetime event.
Epic: a sonic universe inspired by action films, particularly superhero movies.
Tension: harmonies that underline the uncertainty and danger of the race.
A mix of textures: powerful brass and massive synthesizers.
Mechanical sounds: they represent the technical challenge.
Many adaptations have been composed to provide musical accompaniment to all the major moments in the race and to celebrate the winners.
A musical universe that extends to digital contents.
A sister sonic identity created for the World Rally-Raid Championship.