The SoftBank Robotics sonic identity brings its humanoid robot Nao to life with friendly, synthesized tones. Each sound, from giggles to warnings, humanizes interactions, building a consistent and approachable experience across user touchpoints.
Tag: Sonic Identity
ekWateur
The ekWateur energetic sonic identity features escalating shouts, aligning with its bold stance on green energy. Used in TVCs and digital campaigns, it effectively amplifies the brand’s rebellious message, “Our gas is shit.”
Castorama
The Castorama joyful sonic identity evokes DIY enthusiasm with cheerful voices and rhythm. Known widely in France, it strengthens brand recall and aligns with Castorama’s mission of making home improvement fun and accessible.
Vueling
The Vueling youthful, minimalist sonic identity conveys easy, affordable travel. Used across digital and consumer touchpoints, it breaks away from traditional airline sounds, enhancing Vueling’s distinct, customer-centered positioning.
Krug
The Krug sonic identity, reflecting the slow journey of champagne-making, captures luxury and time. Used in films, podcasts, and events, it enhances the sensory experience for Krug lovers globally.
AXA
AXA’s 10-note sonic identity, evolving over 12 years, is flexible and powerful and mirrors its supportive brand values. The AXA sonic identity reinforces the brand’s message of resilience and partnership across global campaigns at every touchpoint.
Roland-Garros
The French Open tournament is not only iconic, it’s magic. And so is their music. It amplifies the competition’s spirit, its French heritage, and the beauty of a very unique sports event. Research proves it: this Roland-Garros sonic identity boosts fan engagement and leaves a lasting “earprint” across all event experiences.
Enel
The Enel sonic identity, blending synthetic and organic elements, conveys openness, innovation, and leadership. It evokes the transformation of the energy world the brand is leading. Deployed globally, it unifies brand perception across cultures and enhances friendliness and dynamism in diverse markets.
