The ekWateur energetic sonic identity features escalating shouts, aligning with its bold stance on green energy. Used in TVCs and digital campaigns, it effectively amplifies the brand’s rebellious message, “Our gas is shit.”
Tag: sonic branding
Carrefour
The Carrefour cheerful, human-centered sonic identity conveys positivity through voices and clapping. Deployed across digital and media touchpoints, it strengthens the company’s mission to improve customers’ daily lives.
Paris Aéroport
That’s the sound that will probably tell you, “Welcome to France.” The Paris Aéroport sonic identity captures the magic of Paris through a luxurious, modern, and inspiring soundscape. Deployed throughout terminals and brand communications, it is an inviting landmark that enhances travelers’ experiences and reinforces the Parisian charm.
Castorama
The Castorama joyful sonic identity evokes DIY enthusiasm with cheerful voices and rhythm. Known widely in France, it strengthens brand recall and aligns with Castorama’s mission of making home improvement fun and accessible.
Vueling
The Vueling youthful, minimalist sonic identity conveys easy, affordable travel. Used across digital and consumer touchpoints, it breaks away from traditional airline sounds, enhancing Vueling’s distinct, customer-centered positioning.
Krug
The Krug sonic identity, reflecting the slow journey of champagne-making, captures luxury and time. Used in films, podcasts, and events, it enhances the sensory experience for Krug lovers globally.
AXA
AXA’s 10-note sonic identity, evolving over 12 years, is flexible and powerful and mirrors its supportive brand values. The AXA sonic identity reinforces the brand’s message of resilience and partnership across global campaigns at every touchpoint.
Roland-Garros
The French Open tournament is not only iconic, it’s magic. And so is their music. It amplifies the competition’s spirit, its French heritage, and the beauty of a very unique sports event. Research proves it: this Roland-Garros sonic identity boosts fan engagement and leaves a lasting “earprint” across all event experiences.
