The Watch Duty app gives updates as to the spread and/or containment of California Wildfires. This is not the alarm, warning people to evacuate. Sixième Son sought to create a sound that was alerting but not alarming.
Because, during a wildfire everyone is actively hoping for rain, we chose to use a water-influenced sound for the app. Alert people when fire is expanding, changing, or contained. So far we’ve heard alerts for new vegetation fire, new helicopter added to crew, road closures, and a retardant line around the fire’s perimeter.
Since Watch Duty launched in mid-August 2021, the sound has received high praise.
Quotes from users:
“This sound could never be confused with any other popular app sound, it is that one-of-a-kind. It was memorable, and soothing, and big.
“This sound brings comfort.”
“It really hooks your attention.”
By blending alertness with reassurance, Sixième Son successfully created a sound that supports the Watch Duty app’s mission: keeping people informed without inducing fear. The unique sonic identity not only stands out from other app notifications but also resonates with a sense of calm amidst chaos.
