The Castorama joyful sonic identity evokes DIY enthusiasm with cheerful voices and rhythm. Known widely in France, it strengthens brand recall and aligns with Castorama’s mission of making home improvement fun and accessible.
Category: France
Huggies
OGC Nice
The OGC Nice intense sonic identity, featuring guitar and clapping, conveys strength and unity. In stadiums and media, it celebrates team spirit and strengthens fans’ loyalty to the club.
Renault
The Renault lifestyle-oriented sonic identity, which breaks from typical car sounds, emphasizes vibrancy and human connection. Its integration across events, shows, and digital media boosts its appeal to younger audiences.
La Vaudoise (Insurance)
La Vaudoise is the swiss leading insurance company. You can be Number One and still want to go beyond. La Vaudoise wanted more proximity with their customers, more effectiveness in their communication, and a difference that says what they stand for. They chose Sixieme Son to create an elegant and lively sonic identity, a piece that conveys modernity and emotion, improving brand awareness in a very competitive market.
Huggies
The Huggies adaptable sonic identity, with tender and playful versions, reflects the bond between mother and child. Applied across baby and toddler content, it reinforces brand warmth and emotional connection.
McKinsey
The McKinsey sonic identity, with its percussive and synthetic textures, symbolizes innovation, transformation, and agility, showcasing how McKinsey navigates complexity to help clients succeed while breaking away from corporate clichés.
Mazda
Mazda Motor Corporation is one of the world’s largest automakers, founded in 1920 in Hiroshima, Japan. The brand was named after the Zoroastrian deity Ahura Mazda, which represents wisdom, harmony and light.
To celebrate the launch of the CX-80 car, the brand needed an elegant and noble track to support their campaign video as well as their social media content.
The brand wanted to put forward their Japanese heritage, and was looking to translate three key Japanese concepts into music:
Takumi, the high excellence in craftsmanship.
“MA”, the Japanese concept of space and time. It is the fundamental time and space from which life needs to grow. In music, this concept can be translated into silence.
Omotenashi, which defines Japanese hospitality and how Japanese people wholeheartedly look after guests.
The music blends serenity and energy. It combines natural elements like wind and space with organic and synthetic sounds, including electronic beats. This fusion creates a noble, serene, calm and distinctive sound.
The Japanese heritage is conveyed thanks to the use of a three-stringed Japanese instrument called ”shamisen” in the track as well as in the sonic logo.
From Japanese aesthetics and the relentless pursuit of detail to craftsmanship perfection, Sixième Son managed to capture the brand’s premiumness and elegance to create the sound of the Mazda CX-80 campaign.
Sixième Son developed multiple cutdowns for the campaign, which were used for the brand’s social media content. The agency also created a 2min music loop for Mazda’s booth for corporate events.
