The ekWateur energetic sonic identity features escalating shouts, aligning with its bold stance on green energy. Used in TVCs and digital campaigns, it effectively amplifies the brand’s rebellious message, “Our gas is shit.”
Tag: Audio Identity
Carrefour
The Carrefour cheerful, human-centered sonic identity conveys positivity through voices and clapping. Deployed across digital and media touchpoints, it strengthens the company’s mission to improve customers’ daily lives.
Castorama
The Castorama joyful sonic identity evokes DIY enthusiasm with cheerful voices and rhythm. Known widely in France, it strengthens brand recall and aligns with Castorama’s mission of making home improvement fun and accessible.
Vueling
The Vueling youthful, minimalist sonic identity conveys easy, affordable travel. Used across digital and consumer touchpoints, it breaks away from traditional airline sounds, enhancing Vueling’s distinct, customer-centered positioning.
Krug
The Krug sonic identity, reflecting the slow journey of champagne-making, captures luxury and time. Used in films, podcasts, and events, it enhances the sensory experience for Krug lovers globally.
Roland-Garros
The French Open tournament is not only iconic, it’s magic. And so is their music. It amplifies the competition’s spirit, its French heritage, and the beauty of a very unique sports event. Research proves it: this Roland-Garros sonic identity boosts fan engagement and leaves a lasting “earprint” across all event experiences.
Enel
The Enel sonic identity, blending synthetic and organic elements, conveys openness, innovation, and leadership. It evokes the transformation of the energy world the brand is leading. Deployed globally, it unifies brand perception across cultures and enhances friendliness and dynamism in diverse markets.
FDJ
The FDJ positive, vibrant sonic identity incorporates piano and percussion to reflect joy and goodwill. Integrated into brand movies and ads, it reinforces FDJ’s leadership in France’s lottery market and boosts brand recognition.
