The Rugby World Cup 2023 amplified excitement and unity through a cinematic, orchestral sonic identity, using the powerful crescendo of a rugby scrum. This sonic brand heightened audience engagement and showcased France’s role as host.
Tag: Audio Identity
Carmignac
The Carmignac sonic identity, a majestic orchestration, reflects its bold, independent values. Used in ads and digital touchpoints, it enhances recognition and reinforces the brand’s commitment to excellence and client service.
Dacia
The Dacia sonic identity reflects resilience, confidence, and simplicity, supporting its authentic brand evolution. Used across TV, radio, and digital, it strengthens Dacia’s modern, innovative, and approachable image in a competitive market.
Sparkling Ice
ThSparkling Ice fizzy, cheerful sonic identity emphasizes the connection between “Sparkling” and “Ice.” Incorporating tropical rhythms and carbonated sounds elevates brand recognition and effectively communicates the product’s lively personality across media.
Etisalat
The Etisalat sonic identity features diverse voices in unison and hand percussion, symbolizing inclusivity and human connection. Integrated across customer service, social media, and events, it strengthens Etisalat’s approachable, community-focused brand.
EDHEC
The EDHEC sonic identity reflects responsible change and community, fostering connections among students and alumni. Its modern sound signature reinforces EDHEC’s mission to inspire future leaders globally, bridging its French roots with international ambitions.
Genelec
The Genelec sonic identity blends timelessness with Finnish heritage. It uses a female voice and a unique time signature. Used in product films and digital touchpoints, it underlines Genelec’s dedication to innovation, quality, and cultural authenticity.
SoftBank Robotics
The SoftBank Robotics sonic identity brings its humanoid robot Nao to life with friendly, synthesized tones. Each sound, from giggles to warnings, humanizes interactions, building a consistent and approachable experience across user touchpoints.
