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EDHEC

The EDHEC sonic identity reflects responsible change and community, fostering connections among students and alumni. Its modern sound signature reinforces EDHEC’s mission to inspire future leaders globally, bridging its French roots with international ambitions.

Emmanuel Métais

Dean

Our new musical identity stems from a highly innovative approach and perfectly embodies EDHEC’s DNA and vision, and will now be deployed in all our communications. It marks a new stage in asserting the ambitions enshrined in our strategic plan and our commitment to serving future generations.

Inspiring & bringing together

Challenge

True to its status as one of the world’s top management schools, EDHEC Business School continues to innovate and develop its brand via the creation of a sonic identity by Sixième Son.

Moreover, this bold approach aims to unite the EDHEC community while strengthening the School’s presence in France and on the international stage.

Sonic concept

The EDHEC sonic identity takes on a new dimension through sound. The School’s modern sound envisions the future with an interplay of echoing sounds.

As a result, the sonic identity reflects the ambitions of the School’s strategic plan,  Impact Future Generations 2025. It aims to train talented individuals who will shape business to serve future generations.

Outcome

As France’s first Grande École to adopt a sonic identity, EDHEC was eager to add new depth to its brand by introducing a distinctive sound signature, carefully crafted with engagement and enthusiasm.

Moreover, fully aware of the global challenges, Sixième Son aimed for the sonic identity not only to embody the School’s ambition but also to inspire the leaders of tomorrow.

Client lead

  • Emmanuel Métais Dean

Agency

  • Michael Boumendil President & Chief Creative Director
  • Laurent Cochini Managing Director
  • Vincent Turbé Group Creative Director
  • Pierre Moreau, Alice Lépine, Alexis Mangou Design musical