The Carrefour cheerful, human-centered sonic identity conveys positivity through voices and clapping. Deployed across digital and media touchpoints, it strengthens the company’s mission to improve customers’ daily lives.
Category: North America
Centre Pompidou
The Centre Pompidou immersive sonic identity, inspired by its unique architecture and art, enhances the visitor experience. Moreover, used in podcasts and public spaces, it offers a personalized yet modern way to explore the museum.
Dakar
The Dakar Rally is an extreme off-road race testing endurance, navigation, and resilience across unforgiving deserts, where machines and humans push limits, blending danger and the thrill of exploration. The Dakar sonic identity embodies this epic adventure, using intense brass and mechanical sounds. This high-energy soundscape enhances digital and live event coverage, connecting audiences with the race’s prestige.
FC BARCELONA
The FC Barcelona sonic identity embodies club values—respect, teamwork, and humility—through an anthem-like soundscape that unites fans across sports and media, from Barça TV to stadium events.
MAPFRE
The Mapfre sonic identity expresses optimism and teamwork, anchoring its brand as empathetic and close. Adapted for meetings, conventions, and digital touchpoints, it reinforces Mapfre’s supportive presence for its 31.5 million policyholders.
Petronas
The Petronas sonic identity highlights progress and sustainability, blending modern textures with traditional Malaysian flutes. It is implemented across films and events and reinforces Petronas’ commitment to sustainable energy and cultural heritage.
Philharmonie de Paris
The Philharmonie de Paris sonic identity, incorporating orchestral tuning and applause, reflects its cultural essence. Deployed digitally and within the center, it amplifies brand recognition and creates a memorable concert experience.
Legrand
Legrand includes the leading brands across a comprehensive offering of electrical & network infrastructure solutions. The Legrand sonic identity illustrates its transparent, accessible approach. Deployed on global media, it accompanies teams around the world with an engaging, reassuring, and modern sound.
