The Genelec sonic identity blends timelessness with Finnish heritage. It uses a female voice and a unique time signature. Used in product films and digital touchpoints, it underlines Genelec’s dedication to innovation, quality, and cultural authenticity.
Category: North America
MAPFRE
The Mapfre sonic identity expresses optimism and teamwork, anchoring its brand as empathetic and close. Adapted for meetings, conventions, and digital touchpoints, it reinforces Mapfre’s supportive presence for its 31.5 million policyholders.
Mazda
Mazda Motor Corporation is one of the world’s largest automakers, founded in 1920 in Hiroshima, Japan. The brand was named after the Zoroastrian deity Ahura Mazda, which represents wisdom, harmony and light.
To celebrate the launch of the CX-80 car, the brand needed an elegant and noble track to support their campaign video as well as their social media content.
The brand wanted to put forward their Japanese heritage, and was looking to translate three key Japanese concepts into music:
Takumi, the high excellence in craftsmanship.
“MA”, the Japanese concept of space and time. It is the fundamental time and space from which life needs to grow. In music, this concept can be translated into silence.
Omotenashi, which defines Japanese hospitality and how Japanese people wholeheartedly look after guests.
The music blends serenity and energy. It combines natural elements like wind and space with organic and synthetic sounds, including electronic beats. This fusion creates a noble, serene, calm and distinctive sound.
The Japanese heritage is conveyed thanks to the use of a three-stringed Japanese instrument called ”shamisen” in the track as well as in the sonic logo.
From Japanese aesthetics and the relentless pursuit of detail to craftsmanship perfection, Sixième Son managed to capture the brand’s premiumness and elegance to create the sound of the Mazda CX-80 campaign.
Sixième Son developed multiple cutdowns for the campaign, which were used for the brand’s social media content. The agency also created a 2min music loop for Mazda’s booth for corporate events.
Paris Aéroport
That’s the sound that will probably tell you, “Welcome to France.” The Paris Aéroport sonic identity captures the magic of Paris through a luxurious, modern, and inspiring soundscape. Deployed throughout terminals and brand communications, it is an inviting landmark that enhances travelers’ experiences and reinforces the Parisian charm.
Philharmonie de Paris
The Philharmonie de Paris sonic identity, incorporating orchestral tuning and applause, reflects its cultural essence. Deployed digitally and within the center, it amplifies brand recognition and creates a memorable concert experience.
Pathé
Pathé is an incredible brand, honoring its history and inventing the future of cinema with creativity and boldness. To reinforce the brand, Pathé entrusted Sixieme Son with creating a stunning sonic identity, conceived to coincide with the launch of a new preview design. With a strong concept, “The web of emotions”, and drawing our inspiration from the brand’s trademark craziness and elegance, we are dressing up Pathé and its screening rooms for a unique immersion in the brand’s universe…
Petronas
The Petronas sonic identity highlights progress and sustainability, blending modern textures with traditional Malaysian flutes. It is implemented across films and events and reinforces Petronas’ commitment to sustainable energy and cultural heritage.
Legrand
Legrand includes the leading brands across a comprehensive offering of electrical & network infrastructure solutions. The Legrand sonic identity illustrates its transparent, accessible approach. Deployed on global media, it accompanies teams around the world with an engaging, reassuring, and modern sound.
