Category: France
Pathé
Pathé is an incredible brand, honoring its history and inventing the future of cinema with creativity and boldness. To reinforce the brand, Pathé entrusted Sixieme Son with creating a stunning sonic identity, conceived to coincide with the launch of a new preview design. With a strong concept, “The web of emotions”, and drawing our inspiration from the brand’s trademark craziness and elegance, we are dressing up Pathé and its screening rooms for a unique immersion in the brand’s universe…
Cathay
When you want to embody a loved and iconic brand like Cathay Pacific, you have to cherish the legacy and the vision of the brand. The “Song of Cathay”, the sonic identity we have created, inspired by Hong Kong’s vibrancy, celebrates travel and hospitality, enriches the beauty and excellence of the brand patrimony. Integrated into lounges, flights, and customer service, it deepens emotional connections with passengers.
Dakar
The Dakar Rally is an extreme off-road race testing endurance, navigation, and resilience across unforgiving deserts, where machines and humans push limits, blending danger and the thrill of exploration. The Dakar sonic identity embodies this epic adventure, using intense brass and mechanical sounds. This high-energy soundscape enhances digital and live event coverage, connecting audiences with the race’s prestige.
MAPFRE
The Mapfre sonic identity expresses optimism and teamwork, anchoring its brand as empathetic and close. Adapted for meetings, conventions, and digital touchpoints, it reinforces Mapfre’s supportive presence for its 31.5 million policyholders.
Merrell
The Merrell sonic identity invites all ages to enjoy nature, balancing adventurous energy with inclusivity. A mix of footsteps, natural percussion, and bird songs reflects a communal outdoor experience, enhancing brand connection across platforms.
Vueling
The Vueling youthful, minimalist sonic identity conveys easy, affordable travel. Used across digital and consumer touchpoints, it breaks away from traditional airline sounds, enhancing Vueling’s distinct, customer-centered positioning.
Haribo
With a custom sound design for each key moment of the year, Haribo has created a playful in-store sonic experience, enhancing the appeal for customers of all ages. Broadcast in its French shops, this cheerful music fosters an immersive and memorable shopping experience.
