The Mapfre sonic identity expresses optimism and teamwork, anchoring its brand as empathetic and close. Adapted for meetings, conventions, and digital touchpoints, it reinforces Mapfre’s supportive presence for its 31.5 million policyholders.
Category: APAC
Legrand
Legrand includes the leading brands across a comprehensive offering of electrical & network infrastructure solutions. The Legrand sonic identity illustrates its transparent, accessible approach. Deployed on global media, it accompanies teams around the world with an engaging, reassuring, and modern sound.
Chang’an Deepal Auto
To launch its EV brand, Deepal partnered with Sixième Son to craft a bold sonic branding. This sonic identity breaks from traditional automotive codes and defines a new sound for electric mobility. It’s inspired by nature, shaped by human emotion, and powered by technology.
Deemah
When Deemah, the beloved Saudi snack brand, refreshed its visual identity in 2022, it needed more than just a new look—it needed sonic branding. To connect deeply with Gen Z while preserving its core message of joy and family-friendly fun, Deemah partnered with Sixième Son to create a unique sonic identity. The result is an upbeat, globally-inspired audio logo that’s as catchy as it is adaptable, embodying both innovation and tradition. Discover how sound became Deemah’s new secret ingredient.
My5G Portal
The launch of 5G in Malaysia marked a technological leap, but MY5G Portal wanted to go beyond infrastructure. They needed to build excitement, trust, and mass adoption. That’s where sonic branding came in. Partnering with Sixième Son, MY5G infused their brand experience with a sonic identity that makes the future of connectivity feel tangible, vibrant, and uniquely Malaysian.
Ligue 1+
LFP Media marks a historic milestone with the launch of Ligue 1+, the first ever channel fully dedicated to Ligue 1 McDonald’s, featuring a unique sonic identity created by Sixième Son. This groundbreaking initiative for a major league is already resonating with football fans everywhere. Powerful, clear, and instantly recognizable, this sonic signature pays tribute to the percussion sections in the stands, the true heartbeat of the stadiums. An iconic piece of music, designed to trigger a Ligue 1+ reflex, like a rallying call for all football enthusiasts.
