PMU offers horse race betting with a unique blend of strategy, anticipation, and shared experiences. It unites players through adrenaline, skill, and the timeless allure of competition. PMU sonic identity, featuring dynamic electric guitar and percussion, captures the excitement of the game. You can hear the horses galloping. You can hear the Used in brand films and app features, it enhances the gaming experience and reinforces PMU’s fun, engaging personality.
Category: Sport
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OGC Nice
The OGC Nice intense sonic identity, featuring guitar and clapping, conveys strength and unity. In stadiums and media, it celebrates team spirit and strengthens fans’ loyalty to the club.
LaLiga
LaLiga is one of the most popular sports leagues globally, followed by more than 3 billion people. It’s also a super iconic brand in the football world. Its sonic identity had to be beyond amazing. That’s why we created a sonic system that captures the passion of football and community. Implemented throughout broadcasts and stadiums, it strengthens the brand’s cultural relevance and fan connection.
Dakar
The Dakar Rally is an extreme off-road race testing endurance, navigation, and resilience across unforgiving deserts, where machines and humans push limits, blending danger and the thrill of exploration. The Dakar sonic identity embodies this epic adventure, using intense brass and mechanical sounds. This high-energy soundscape enhances digital and live event coverage, connecting audiences with the race’s prestige.
Michelin
Since 2009, Sixieme Son is the sonic branding partner of this iconic brand. We have created a robust, electric guitar-driven sound that conveys Michelin dedication to innovation and mobility. This sonic identity underscores their shift beyond tires, fostering brand trust and appeal across key global markets.
