Category: North America
LUX
The Lux sound framework, designed to empower and crafted ‘For Women, by Women,’ resonated globally, reaching over 4.7 billion people. Its adaptable music library enhances consistency across diverse media.
Interac Sound Shopping
Interac’s mindful ‘Sound Shopping’ track promotes thoughtful spending, contrasting typical retail music. Tested with success, it led to significant reductions in spending among young consumers, showcasing a strategic shift in retail sound use.
Watch Duty
The Watch Duty app gives updates as to the spread and/or containment of California Wildfires. This is not the alarm, warning people to evacuate. Sixième Son sought to create a sound that was alerting but not alarming.
Because, during a wildfire everyone is actively hoping for rain, we chose to use a water-influenced sound for the app. Alert people when fire is expanding, changing, or contained. So far we’ve heard alerts for new vegetation fire, new helicopter added to crew, road closures, and a retardant line around the fire’s perimeter.
Since Watch Duty launched in mid-August 2021, the sound has received high praise.
Quotes from users:
“This sound could never be confused with any other popular app sound, it is that one-of-a-kind. It was memorable, and soothing, and big.
“This sound brings comfort.”
“It really hooks your attention.”
By blending alertness with reassurance, Sixième Son successfully created a sound that supports the Watch Duty app’s mission: keeping people informed without inducing fear. The unique sonic identity not only stands out from other app notifications but also resonates with a sense of calm amidst chaos.
Roland-Garros
Babybel
Sound Affects
For refugees suffering from PTSD, ordinary sounds can be powerful triggers. That’s why we leveraged our expertise to help people suffering from PTSD through Sound Affects, a library: a collection of Foley sounds designed to support healing through the power of sound.
Transforming Sound into Healing
The beeping of a microwave, the ringing of an alarm, or the crash of glass can bring back memories of bomb sirens, fleeing tanks, or other traumatic experiences. To address this, Sound Affects works with Foley artists and sound engineers to create an online library of everyday sounds that can unexpectedly cause pain and distress. By using common items like bread makers, electric razors, or even celery, we reproduce the sounds of war and conflict, highlighting how mundane noises can become haunting reminders for trauma survivors.
From Awareness to Action
The library not only raises awareness but also supports those affected. All funds generated go directly to NGOs dedicated to helping PTSD victims worldwide.
Reimagining Trauma through Sound Design
Reproducing these complex, evocative sounds requires artistic precision. Foley artists use techniques such as looping, pitching, adding reverb, overlaying, filtering frequencies, and speeding up sounds to recreate the auditory essence of traumatic events. For example, the gust of a gunshot might be captured by the slam of a washing machine door, while the rhythmic hum of a bread maker can evoke the sound of helicopter blades.
Through creative exploration, everyday objects become instruments for storytelling and empathy, transforming sound into a tool for awareness and support.
