Maybelline chose us to reinvent their 1991 powerful jingle to make it even more iconic. We brought swagger to the New York-based, world’s leading cosmetics brand and turned it into a catchy and irresistibly effective tool on social media. The TikTok campaign, featuring top influencers, earned more than 25 million views in one month.
Category: Categories
LaLiga
LaLiga’s sound system, featuring guitar riffs, inclusive choirs, and tech-inspired glitches, captures the passion of football and community. Implemented throughout broadcasts, it strengthens the brand’s cultural relevance and fan connection.
Mazda
The AA
The AA’s vibrant, funky sonic identity instills confidence and appeals across generations. Deployed in campaigns, digital kits, and emergency lines, the sound enhances brand recall while embodying the AA’s helpful, approachable image.
M6+
The M6+ bold sonic identity, featuring a signature guitar slide, differentiates its streaming service. Accessible, fun, and dynamic, the sound plays at each program’s start, reinforcing M6’s innovative, audience-friendly character.
TaxAct
The TaxAct whistling sonic logo, reinforced by jingling coins and rhythmic syllables, increases brand recognition. In 2022, it dominated online tax prep ads, effectively countering high-profile competitors with memorable, positive sound cues.
McKinsey
The McKinsey sonic identity, blending percussive and synthetic textures, symbolizes innovation and transformation. Widely adopted across content, it distances the brand from corporate tropes and emphasizes agility and forward-thinking.
Huggies
The Huggies adaptable sonic identity, with tender and playful versions, reflects the bond between mother and child. Applied across baby and toddler content, it reinforces brand warmth and emotional connection.
