Category: France
Felix
Babybel
Sound Affects
For refugees suffering from PTSD, ordinary sounds can be powerful triggers. That’s why we leveraged our expertise to help people suffering from PTSD through Sound Affects, a library: a collection of Foley sounds designed to support healing through the power of sound.
Transforming Sound into Healing
The beeping of a microwave, the ringing of an alarm, or the crash of glass can bring back memories of bomb sirens, fleeing tanks, or other traumatic experiences. To address this, Sound Affects works with Foley artists and sound engineers to create an online library of everyday sounds that can unexpectedly cause pain and distress. By using common items like bread makers, electric razors, or even celery, we reproduce the sounds of war and conflict, highlighting how mundane noises can become haunting reminders for trauma survivors.
From Awareness to Action
The library not only raises awareness but also supports those affected. All funds generated go directly to NGOs dedicated to helping PTSD victims worldwide.
Reimagining Trauma through Sound Design
Reproducing these complex, evocative sounds requires artistic precision. Foley artists use techniques such as looping, pitching, adding reverb, overlaying, filtering frequencies, and speeding up sounds to recreate the auditory essence of traumatic events. For example, the gust of a gunshot might be captured by the slam of a washing machine door, while the rhythmic hum of a bread maker can evoke the sound of helicopter blades.
Through creative exploration, everyday objects become instruments for storytelling and empathy, transforming sound into a tool for awareness and support.
Welcome to the Jungle
When it was founded in 2015, Welcome to the Jungle initiated an innovative vision of work based on its sustainability and the place it occupies in our lives. Today, the brand is giving fresh impetus to regain the lead and distance on these subjects that drive it, by cultivating its difference and expertise. The Welcome to the Jungle sound signature and the campaign’s musical composition reflect this desire for balance and excitement in the candidate-recruiter encounter.
Sound signature: more than a signature, it’s a sign of identity and full of optimism. Its little grain of madness reflects the brand’s skilful side-step.
Original composition: Tailor-made for the digital campaign, it tells the metaphor of the “Perfect Match” between a candidate and an employer. Rhythmic, it mixes French Touch codes, sound design and VO to underline the excitement of the encounter.
The sound identity and musical composition were conceived in perfect harmony with the campaign to create a complete, original and memorable brand territory. The first wave of the campaign, launched in January 2024, increased brand awareness by 5 points and site traffic by 25%, for a total of 284 million contacts.
Action Against Hunger
Overcoming hunger by fighting its causes, Action Against Hunger is an NGO that has been fighting hunger throughout the World for nearly 40 years in close to 50 countries. Its priorities are conducting impactful field actions and testifying about vulnerable populations.
Sixième Son crafted the NGO’s sonic identity. The composition brings your attention to the violence of hunger, yet carries a message of hope, solidarity and commitment. This sonic ID is highly representative of AAH’s values, and gathers the NGO’s teams through sound.
SOS Group
Sixième Son is partnering with SOS Group, Europe’s first non-profit network dedicated to social and societal change, to create a distinctive sonic identity.
For over 35 years, SOS Group has championed cost efficiency for the common good, addressing contemporary social challenges with innovative solutions. Their work spans nine key fields of activity: International Action, Youth, Employment, Solidarities, Health, Seniors, Culture, Ecological Transition, and Territorial Action.
Sixième Son has crafted a sound that aligns with all of the organization’s communications and media. The SOS Group’s sonic identity captures the diversity of its audiences, much like the rich array of colors featured in their visual identity. The result is a unifying and inclusive sound that resonates with the organization’s mission and values.
