No other sonic identity has won so many awards. No other sound has transformed a brand that much. The SNCF iconic sonic identity has set the tone and amplfied dramatically the power of the brand. Recognized and adored by 90% of French people, it emphasizes the vision of mobility by SNCF. It’s adapted across 120 touchpoints, creating an enduring connection with travelers throughout France.
Category: Sonic Branding
OGC Nice
The OGC Nice intense sonic identity, featuring guitar and clapping, conveys strength and unity. In stadiums and media, it celebrates team spirit and strengthens fans’ loyalty to the club.
Centre Pompidou
The Centre Pompidou immersive sonic identity, inspired by its unique architecture and art, enhances the visitor experience. Moreover, used in podcasts and public spaces, it offers a personalized yet modern way to explore the museum.
Philharmonie de Paris
The Philharmonie de Paris sonic identity, incorporating orchestral tuning and applause, reflects its cultural essence. Deployed digitally and within the center, it amplifies brand recognition and creates a memorable concert experience.
Renault
The Renault lifestyle-oriented sonic identity, which breaks from typical car sounds, emphasizes vibrancy and human connection. Its integration across events, shows, and digital media boosts its appeal to younger audiences.
