With the creation of this new Hymn, the Bleuet de France, a hundred-year-old symbol, gets new life and power. The hymn uses a simple and deeply symbolic gesture, and it is meant to become a republican tradition. The work brings people together, inspires unity, and renews support for “those who remain.”
Author: Kelly Hidalgo
Vittel
SÉRIES MANIA
Séries Mania, Europe’s leading series festival, launched a sonic identity in 2023 that celebrates creativity. It was designed to enrich the brand’s digital content, highlight key moments of the festival, and deepen the audience’s emotional engagement.
RATP
It’s the anthem of Parisian transportation since 2005. The RATP’s sonic identity has become the brand’s heritage sound signature. Used for station announcements as well as on buses, the RATP sonic branding underscores all the brand’s communications and accompanies travelers with a distinctive, reassuring sound that has now become iconic for Parisians.
My5G Portal
The launch of 5G in Malaysia marked a technological leap, but MY5G Portal wanted to go beyond infrastructure. They needed to build excitement, trust, and mass adoption. That’s where sonic branding came in. Partnering with Sixième Son, MY5G infused their brand experience with a sonic identity that makes the future of connectivity feel tangible, vibrant, and uniquely Malaysian.
Deemah
When Deemah, the beloved Saudi snack brand, refreshed its visual identity in 2022, it needed more than just a new look—it needed sonic branding. To connect deeply with Gen Z while preserving its core message of joy and family-friendly fun, Deemah partnered with Sixième Son to create a unique sonic identity. The result is an upbeat, globally-inspired audio logo that’s as catchy as it is adaptable, embodying both innovation and tradition. Discover how sound became Deemah’s new secret ingredient.
Chang’an Deepal Auto
To launch its EV brand, Deepal partnered with Sixième Son to craft a bold sonic branding. This sonic identity breaks from traditional automotive codes and defines a new sound for electric mobility. It’s inspired by nature, shaped by human emotion, and powered by technology.
Forest Carbon
Forest Carbon is a leading environmental asset company dedicated to protecting and restoring ecosystems at scale across Southeast Asia through carbon offset initiatives. In 2024, Forest Carbon partnered with Design Bridge and Sixième Son to craft a sonic-first brand identity rooted in the acoustic richness of Southeast Asia’s restored ecosystems.
