The launch of 5G in Malaysia marked a technological leap, but MY5G Portal wanted to go beyond infrastructure. They needed to build excitement, trust, and mass adoption. That’s where sonic branding came in. Partnering with Sixième Son, MY5G infused their brand experience with a sonic identity that makes the future of connectivity feel tangible, vibrant, and uniquely Malaysian.
Author: Kelly Hidalgo
Deemah
When Deemah, the beloved Saudi snack brand, refreshed its visual identity in 2022, it needed more than just a new look—it needed sonic branding. To connect deeply with Gen Z while preserving its core message of joy and family-friendly fun, Deemah partnered with Sixième Son to create a unique sonic identity. The result is an upbeat, globally-inspired audio logo that’s as catchy as it is adaptable, embodying both innovation and tradition. Discover how sound became Deemah’s new secret ingredient.
Chang’an Deepal Auto
To launch its EV brand, Deepal partnered with Sixième Son to craft a bold sonic branding. This sonic identity breaks from traditional automotive codes and defines a new sound for electric mobility. It’s inspired by nature, shaped by human emotion, and powered by technology.
Forest Carbon
Forest Carbon is a leading environmental asset company dedicated to protecting and restoring ecosystems at scale across Southeast Asia through carbon offset initiatives. In 2024, Forest Carbon partnered with Design Bridge and Sixième Son to craft a sonic-first brand identity rooted in the acoustic richness of Southeast Asia’s restored ecosystems.
VSOE
When Belmond sought to elevate the Venice Simplon-Orient-Express to new emotional heights, they turned to Sixième Son to craft a sonic identity as timeless as the journey itself. Blending history, elegance, and immersive storytelling, we created a sound experience that transforms each moment into a scene from a living legend. Today, the train’s music echoes luxury, memory, and the irresistible allure of contemporary nostalgia.
Aéroports de la Côte d’Azur
Nice, Cannes, Saint-Tropez. Mythical and magical. Between sea and mountains, between the blue of the sky and the blue of the water. The ridgelines of the peaks and the waves of the Mediterranean inspired the creation of the sonic identity for Aéroports de la Côte d’Azur. With this music, we celebrate unparalleled romance, a bold spirit of innovation, and exceptional savoir-faire
Haribo
With a custom sound design for each key moment of the year, Haribo has created a playful in-store sonic experience, enhancing the appeal for customers of all ages. Broadcast in its French shops, this cheerful music fosters an immersive and memorable shopping experience.
Fedora
FEDORA, the European platform dedicated to supporting and fostering innovation in opera and dance, chose us, the global sonic branding agency, to create, on a pro-bono basis, a unique sound to expand its brand identity and “bring the unexpected” to the stage. It’s not just sound; it’s a statement. With this sonic identity, FEDORA amplifies its mission to inspire, innovate, and make opera and dance more accessible.
