It’s the anthem of Parisian transportation since 2005. The RATP’s sonic identity has become the brand’s heritage sound signature. Used for station announcements as well as on buses, the RATP sonic branding underscores all the brand’s communications and accompanies travelers with a distinctive, reassuring sound that has now become iconic for Parisians.
Category: Europe
Le Souffle du Bleuet
With the creation of this new Hymn, the Bleuet de France, a hundred-year-old symbol, gets new life and power. The hymn uses a simple and deeply symbolic gesture, and it is meant to become a republican tradition. The work brings people together, inspires unity, and renews support for “those who remain.”
Ligue 1+
LFP Media marks a historic milestone with the launch of Ligue 1+, the first ever channel fully dedicated to Ligue 1 McDonald’s, featuring a unique sonic identity created by Sixième Son. This groundbreaking initiative for a major league is already resonating with football fans everywhere. Powerful, clear, and instantly recognizable, this sonic signature pays tribute to the percussion sections in the stands, the true heartbeat of the stadiums. An iconic piece of music, designed to trigger a Ligue 1+ reflex, like a rallying call for all football enthusiasts.
