The Old Town White Coffee sonic identity draws from Ipoh street buskers, blending authenticity with warmth. Available in various moods, it reinforces the brand’s heritage and sense of community across Asian TVCs.
Category: FMCG
005
Babybel
Sparkling Ice
ThSparkling Ice fizzy, cheerful sonic identity emphasizes the connection between “Sparkling” and “Ice.” Incorporating tropical rhythms and carbonated sounds elevates brand recognition and effectively communicates the product’s lively personality across media.
Carrefour
The Carrefour cheerful, human-centered sonic identity conveys positivity through voices and clapping. Deployed across digital and media touchpoints, it strengthens the company’s mission to improve customers’ daily lives.
Huggies
The Huggies adaptable sonic identity, with tender and playful versions, reflects the bond between mother and child. Applied across baby and toddler content, it reinforces brand warmth and emotional connection.
Haribo
With a custom sound design for each key moment of the year, Haribo has created a playful in-store sonic experience, enhancing the appeal for customers of all ages. Broadcast in its French shops, this cheerful music fosters an immersive and memorable shopping experience.
Deemah
When Deemah, the beloved Saudi snack brand, refreshed its visual identity in 2022, it needed more than just a new look—it needed sonic branding. To connect deeply with Gen Z while preserving its core message of joy and family-friendly fun, Deemah partnered with Sixième Son to create a unique sonic identity. The result is an upbeat, globally-inspired audio logo that’s as catchy as it is adaptable, embodying both innovation and tradition. Discover how sound became Deemah’s new secret ingredient.
