Music

Should brands invest more in their music strategy? Yes, definitely! Should all companies recruit a Chief Music Officer? Not necessarily.

What does a productive, less stressful and more enjoyable workplace sound like? Music might be the answer.

Why does music and sound garner the deepest emotional response from consumers?

Florent Adam, Sixième Son’s Managing Director in Singapore, looks at how to design an audio strategy for retail brands, with a focus on developing an in-store music strategy