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Music

Does your brand need a Chief Music Officer?

Should brands invest more in their music strategy? Yes, definitely! Should all companies recruit a Chief Music Officer? Not necessarily.
09/27/2022 Share

What does a productive workplace sound like ?

What does a productive, less stressful and more enjoyable workplace sound like? Music might be the answer.
06/13/2022 Share

You’ve Got Me Feeling Emotions

Why does music and sound garner the deepest emotional response from consumers?
06/07/2022 Share

Opinion: The Power of Audio Strategy for Retail Brands

Florent Adam, Sixième Son’s Managing Director in Singapore, looks at how to design an audio strategy for retail brands, with a focus on developing an in-store music strategy
05/31/2022 Share

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