Sixième Son: Audio Brands That Create
Impact and Brand Preference

Our philosophy: creativity
and coherence

We root our approach in strategy and creativity and hold our work to a rigorous standard of excellence. Our goal is to ensure your audio branding system delivers maximum brand value.

The way we listen attentively and collaborate with our clients means our solutions work in the real world.

Our mission: to create brand influence through music

We strive to create a unique musical universe that breathes life into each brand and gives out a musical vocabulary that’s distinctive, authentic and enriching.

Our experienced, multidisciplinary team is full of experts in creating brand influence and brand differentiation through music.

“WE FOUNDED SIXIÈME SON TO BRING MUSIC’S POWER TO BEAR ON BRAND SUCCESS”

Michaël Boumendil, Founder & Chief Creative Officer

Michaël Boumendil has built a team with unparalleled audio branding expertise that exclusively work with brands. Since he introduced the concept of audio branding, Michaël Boumendil has had one mission, to endow brands with a stronger, fresher musical imprint. He is the author of Design Musical et Stratégie de Marque, an influential book that defines this sector.

He is also Chief Creative Officer of the agency and embraces three goals: to grow brands, to help them be loved and to make sure they win.

CLIENTS IN EVERY SECTOR

FMCG

Aoste / Bel Cheeses / Coca-Cola / Cochonou / Dannon / Heineken / Interfel / Kraft Food / Michel & Augustin / Nestlé / Ricolino / Unilever / Huggies

AUTOMOTIVE

Citroën / DS / Fiat / General Motors / Michelin / Motorvillage / Peugeot / Renault / Renault Trucks

FINANCIAL SERVICES

AXA / Banque Accord / Banque du Luxembourg / Crédit du Nord / HSBC / ING Direct / Macif /  MACSF / Natixis / Nexity / Préfon / Qatar National Convention Center / Société Générale

BEAUTY/LUXURY

Baccarat / Berlutti / Cartier / Chanel / Christian Dior / La Mer / La Roche Posay / Lancôme / Une heure pour soi

NON-PROFIT

Armée du Salut / Fondation pour la Nature et pour l’Homme / Goodeed / Groupe SOS /  Unicef

RETAIL

Brico Dépôt / BUT / Carrefour / Castorama / CDiscount / FNAC / Kiloutou / Petit Bateau

INDUSTRIAL

AREVA / Atlantic /  Alstom / EDF / Enel / GRDF / Total / Tereos / Unibail-Rodamco / Vallourec

PUBLIC SECTOR

Caisse des Dépôts / CCI de Paris / CNED / Conseil Supérieur du Notariat / Foncia / Ministère de la Justice / Ministère du Budget / Pôle Emploi / Ooreka

TELECOMMUNICATION

Ooreka / Orange / Pages Jaunes / Samsung / SFR / Thomson / Wiko

TRAVEL & TRANSPORTATION

Atlanta (ACVB) / AccorHotels / Paris Airport / Marseille-Provence Airport / Nice Côte d’Azur Airport / APRR / CMA-CGM / Keolis / OUIGO / RATP / RTM / Royal Air Maroc / SNCF / STIF

HEALTHCARE

AstraZeneca / Barnes-Jewish Hospital  / Liva / Sanofi

SPORTS & ENTERTAINMENT

A.S.O (Tour de France) / FDJ / EpiqE / Keep Cool / La Philharmonie / Parc Astérix / PMU / Roland Garros

The Huggies audio brand brings an immediate smile to everyone who hears it.
Ogilvy (Huggies) Managing Director
Our audio brand has underscored and strengthened our message.

Barnes-Jewish Hospital Marketing Manager
The agency is very engaged with their clients’ businesses.

 

Michelin Communication & Brands Chief Officer
The impact that the music left was so powerful and surprising, we wanted to listen to it again and again.

 

 

PMU & EpiqE (Horse Racing) Marketing Director
Audio Branding is as cathartic and rigorous process as any visual branding exercise, if not more so.

 

Atlanta EVP & Chief Marketing Officer
With Sixième Son, we don’t speak about music, we speak about the brand
through its values and personality.

 

AccorHotels Brand Culture, Engagement & Communication Senior Vice President

Our team

Michael Boumendil

President & Chief Creative Officer

Colleen Fahey

Managing Director (USA)

Daina Todorovic

Director of Client Services (USA)

Sami Berrabah

Strategy Director (Russia)

Eric Caissy

Senior Brand Music Designer & Chief Orchestrator

Marie-Claire Chevalier

Project Director

Cassandra Colen

Assistant Manager

Marion Combes

Brand Music Planner

Sophie de Busni

Communication Manager

Yassinn Diouri

Project Director & New Business

Ella Duda

International Project Director

Valentin Fleur

Brand Strategist (Toronto)

Julien Goris

Artistic Director

Delphine Guerin

Account Director

Alice Lépine

Designer

Hugo Letexier

Brand Music Designer

Ianis Mauraisin

Senior Brand Music Designer & Technical Director

Pierre Moreau

Brand Music Designer

Anne-Sophie Moretti

International Project Manager

Nathalie Saenz

Accounting Manager

Damir Samerkhanov

Managing Director (Russia)

Vincent Turbé

Artistic Director

Ramon Vivès

Managing Director (Spain)

Ildar Zaynetdinov

Strategy Director (Russia)

Sixième Son history

2017

Founder and President, Michaël Boumendil,
moves to New York

Toronto office opens

2016

Gold Transform Award, North America for the Huggies audio identity

2016

New York office opens

2015

Happy 2Oth birthday Sixième Son!

2014

The French Opens created its own audio universe,
a first in the world of sports

2014

Moscow office opens

2013

Grand Prize, Strategies in Design for the FDG (French Lottery) audio identity

2013

Chicago & Barcelona offices open

The Peugeot audio identity is selected as the “International Best Practice Case” for the Audio Branding Academy

2012

Prize, Super Design for the Bel Cheeses audio identity

2007

Samsung’s international audio identity

2005

SNCF’s audio identity

2001

France Telecom’s audio identity

1995

Michaël Boumendil founds Sixième Son,
the first audio branding agency

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