Following the launch of its sonic identity, MAPFRE continues its collaboration with Sixième Son by evolving its sonic brand.
This new chapter supports the company’s broader brand transformation, introducing a sound that is more confident, dynamic, and contemporary while preserving the distinctive musical elements that audiences already recognize.
A sonic identity that grows with the brand
A strong sonic identity is never static. Like a visual identity, it should evolve alongside the brand it represents.
Since its launch, MAPFRE’s sonic identity has become a strategic brand asset, deployed across advertising, digital platforms, customer service, events, and corporate communications in multiple markets.
As the company unveiled its new brand platform and visual identity, developed by Design Bridge & Partners, it chose to evolve its sonic branding to reflect the next stage of its journey while maintaining continuity with its existing audio identity.
Evolution, not revolution
Rather than replacing its sonic identity, MAPFRE refined it.
The iconic seven-note melody remains at the heart of the system but has been reimagined with greater energy, presence, and emotional impact. New instrumentation, rhythmic choices, and production techniques create a richer and more contemporary listening experience while ensuring the brand remains instantly recognizable.
The result reflects a company that has matured: a brand that expresses its personality with greater confidence while staying true to its heritage.
Giving the clover its own voice
One of the most significant developments is the creation of a dedicated sonic signature for MAPFRE’s iconic clover symbol.
Derived from the master sonic logo, this new audio asset allows the clover to communicate independently across a variety of touchpoints, strengthening recognition and creating greater flexibility throughout the brand ecosystem.
Building long-term brand equity through sound
Together with Sixième Son, MAPFRE continues to expand a comprehensive sonic branding system that enhances every brand interaction, from television and digital campaigns to customer service experiences and live events.
This evolution reinforces a simple conviction: a sonic identity is a living brand asset. Like any valuable element of a brand identity, it should evolve over time without losing the qualities that make it distinctive.
By investing in the long-term development of its sonic branding, MAPFRE is strengthening a recognizable and consistent brand experience for millions of customers around the world.
Un patrimoine sonore qui s’inscrit dans la durée
Cette évolution illustre également une conviction forte de Sixième Son : le branding sonore est un actif stratégique qui accompagne les marques dans la durée.
Avec cette nouvelle étape, MAPFRE confirme sa volonté de construire un patrimoine sonore durable, capable d’accompagner ses collaborateurs, ses partenaires et ses millions de clients dans le monde entier, aujourd’hui comme demain.
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