From jingle to sonic logo: how sonic branding is evolving
The ‘jingle’ may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding...
SONIC
NEWS
The ‘jingle’ may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding...
When it comes to sonic branding, the most challenging task is creating the brand’s audio DNA, the distinctive vocabulary of sounds that inform all of its many applications.
Earlier this month, I outlined six actions to take to ensure you’re approaching your sonic branding system in a strategic way.
In sonic branding we often hear brands say, “I need the perfect melody.” But that’s not the best mindset to have.
