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Banking On Sonic Branding; A Trust Strategy for Financial Services

Banking On Sonic Branding; A Trust Strategy for Financial Services

Trust Is Currency In today’s financial landscape, consumer trust is fragile and hard-won. With market volatility, rising...

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6 Dos in Sonic Branding

When it comes to sonic branding, the most challenging task is creating the brand’s audio DNA, the distinctive vocabulary of sounds that inform all of its many applications.

6 Don’ts in Sonic Branding

Earlier this month, I outlined six actions to take to ensure you’re approaching your sonic branding system in a strategic way.

What is Sonic Branding and Why Should I Care?

In today’s digital world, brand recognition extends beyond visuals. While companies have long understood the necessity...