AUDIO BRANDING : Using Sound to Build Your Brand Laurence Minsky & Colleen Fahey
Learn how to enhance your brand image
by creating and managing a coherent audio identity.
Released in 2017 by Kogan Page, AUDIO BRANDING: Using Sound to Build Your Brand, takes its readers through some of the best cases and practices in Audio Branding, Michelin, Renault, SNCF (the French Railway), Huggies.
The authors, Laurence Minsky and Colleen Fahey, give us a new perspective on the topic.
Through the lens of marketers rather than musicians. They bring together the best in the industry and share research, studies on the effect of sound on behaviors.
Yes, Audio Branding brings new power to your brand.
This book is an easy and quick read that will show you the ropes on how to create brand preference through sound and music.